Oral care is self-care: Our story

Oral care is self-care: Our story


3 minute read

September is internationally recognised as Self Care month. Oral health might not be the first thing that springs to mind when thinking about self-care. It’s often overlooked as part of a daily routine and, in some cases, neglected. 

Self-care holds a special meaning for us at Truthpaste HQ. It was anxiety around oral care and visiting the dentist that prompted founder Marisa to embark on her mission to change oral care from a dull duty to an indulgence.

A Toothache Remedy

Anyone who has ever suffered from a toothache will know the kind of pain that Marisa suffered in 2014. She’s often described her experience as “a pain beyond pain”. The only sensible option was an emergency trip to the dentist - which meant an equally painful filling!

It’s fair to say that nobody particularly enjoys a root canal. At least a good anaesthetic numbs the pain. Unfortunately, for Marisa, the effects of the anaesthetic did not outlast the pain from an infected tooth. 

As unpleasant as this experience was, this is what ultimately inspired Marisa to turn the situation around and create the ultimate oral care treat that we make today. 

“What started out as looking for natural pain relief, lead me to really consider my oral care routine” she explains. “Initially, I was looking for something that could numb the pain, but I realised that I also wanted to prevent anything like this happening again. That got me thinking about my oral care routine and how it's a big part of my self-care.”

Everyday self-care

So began the quest for a toothpaste that made brushing feel special. “It wasn’t just about having clean teeth. I wanted a whole brushing experience that left me feeling good. Truthpaste was about finding the best ingredients to get that feeling.”

For Marisa, the search is an ongoing process to continually keep Truthpaste feeling like a treat for teeth and gums, providing the ultimate feel-good sensation for the most important daily self-care routine.

“I believe that oral care is not just important for self-care, but essential. Poor oral health can affect your mental health and overall wellbeing. It was anxiety around my own oral health that lead me to create Truthpaste. Whilst regular brushing is a necessity, I think it should be a pleasure rather than a chore. Brushing your teeth is one of the first things you do every day and the last thing you do at night. It sets you up for the day feeling fresh. After suffering from an infected tooth, I wanted to create a toothpaste that contains antibacterial and anti-inflammatory properties as a preventative solution, and brings you the ultimate freshness!”.

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Shop whole-mouth oral care

Original: Peppermint & Wintergreen (100ml)

Original: Peppermint & Wintergreen (100ml)

£8.99

Info Ingredients Shipping Revive your dental routine with bold flavours and natural oils that leave you feeling so fresh it tingles. Harnessing the antibacterial & anti-inflammatory properties of natural botanicals for a strong, long-lasting freshness that supports gum health and… read more

Original: Fennel (100ml)

Original: Fennel (100ml)

£8.99

Info Ingredients Shipping Revive your dental routine with bold flavours and natural oils that leave you feeling so fresh it tingles. Harnessing the antibacterial & anti-inflammatory properties of natural botanicals for a strong, long-lasting freshness that supports gum health and… read more

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