[{"id":160628965463,"handle":"bundle-and-save","title":"Bundle \u0026 Save!","updated_at":"2021-04-14T08:10:35+01:00","body_html":"Bundle and save with our Minty \u0026amp; Mint free bundles 10%, or save 15% on our 6 Packs!","published_at":"2020-07-10T15:51:38+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","image":{"created_at":"2020-07-10T15:55:18+01:00","alt":null,"width":2000,"height":1333,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/6814\/8486\/collections\/Screenshot_2020-07-10_at_14.57.01.png?v=1604302786"}},{"id":162369863767,"handle":"cruelty-free-toothpaste","title":"Cruelty Free Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"\u003cspan data-mce-fragment=\"1\"\u003eAll of our products are registered Vegan and Cruelty-Free by the Vegan Society. We don’t believe in harming animals for health and beauty.  \u003c\/span\u003e","published_at":"2020-11-30T13:37:14+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"},{"id":162370093143,"handle":"eco-friendly-toothpastes","title":"Eco Friendly Toothpastes","updated_at":"2021-04-14T22:16:04+01:00","body_html":"\u003cp\u003eAll of our Toothpaste is made using environmentally friendly materials and processes. We are committed to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsing zero waste and recyclable packaging\u003c\/li\u003e\n\u003cli\u003eUsing sustainable ingredients, and organic where possible\u003c\/li\u003e\n\u003cli\u003eEnsuring that farming and production of our ingredients causes no harm to the planet\u003c\/li\u003e\n\u003cli\u003eHonest about the ingredients which we use in truthpaste\u003c\/li\u003e\n\u003cli\u003eWe do not believe in using animal products or testing on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-11-30T14:01:37+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"},{"id":162370191447,"handle":"palm-oil-free-toothpaste","title":"Palm Oil Free Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"Browse our range of toothpastes all made without Palm Oil.","published_at":"2020-11-30T14:16:05+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"},{"id":162369929303,"handle":"sls-free-toothpaste","title":"SLS Free Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"\u003cp\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cspan\u003etruthpaste\u003c\/span\u003e\u003cspan\u003e, we don’t believe in using SLS (Sodium lauryl sulfate). SLS is widely used in many cosmetics across the world as a foaming agent, and so often found in many synthetic based toothpastes. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSLS is problematic for several reasons, from it’s production to its effect on hair and skin and, ultimately, on our environment. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/truthpaste.co.uk\/collections\/palm-oil-free-toothpaste\"\u003e Palm oil\u003c\/a\u003e and petroleum are often used in the production of most SLS, and whilst there is some effort to try and find a suitable alternative, the vast majority is still using it, causing the destruction of the rainforest. \u003c\/li\u003e\n\u003cli\u003eIn hair and skin products, repeated use leads to drying of the skin or scalp. It strips the skin of it’s natural oils and in severe cases can lead to skin issues like eczema or dermatitis. If you are prone to allergies then SLS in your toothpaste can cause selling or ulcers or just make your whole mouth feel uncomfortable. \u003c\/li\u003e\n\u003cli\u003eThe full effects of SLS chemicals on our environment are still only now becoming clear. It is considered to be toxic to aquatic life on it’s own. Whilst this means that small amounts in household products, like toothpaste, are unlikely to cause harm when washed down a sink, if it is not treated or disposed of correctly during production, the effects on the environment can be devastating. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThere is much debate over the use of SLS and arguments for and against the use of it. We feel that it doesn’t belong in \u003c\/span\u003e\u003cspan\u003etruthpaste\u003c\/span\u003e\u003cspan\u003e. Given that it can irritate sensitive teeth and gums, and that it has limited benefits when compared to ingredients like bentonite clay and our mixture essential oils, we are happy to leave it well and truly off our ingredients list. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2020-11-30T13:38:30+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"},{"id":162370125911,"handle":"vegetarian-toothpaste","title":"Vegetarian Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"All of our toothpaste is vegetarian, containing no animal productand not tested on animals.","published_at":"2020-11-30T14:02:50+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"},{"id":162435432535,"handle":"zero-waste-mint-toothpaste","title":"Zero-Waste Mint toothpastes","updated_at":"2021-04-14T22:16:04+01:00","body_html":"","published_at":"2020-12-10T16:00:21+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web"}]