Cruelty Free Toothpaste
Choose compassionate care for your smile with our cruelty-free and vegan toothpaste.
Every product is registered Vegan and Cruetly-Free by the prestigious Vegan Society, ensuring that no animal-derived ingredients or testing are involved in the production process. Embrace the peace of mind knowing that your oral health routine aligns with your values, without compromising on quality or effectiveness.
Powered by botanicals like peppermint, myrrh, eucalyptus, neem and more, our pastes use plant-based cleansing agents to safely clean teeth and freshen breath.
You can trust our vegan and cruelty-free products to deliver effective oral care through the power of thoughtful plant selection.
Let customers speak for us
from 1919 reviewsAfter numerous whitening treatments, I felt my teeth weren’t looking any brighter, only more transparent if anything, and the sensitivity was so bad!! I thought I’d try truthpaste for a bit as I was interested in the enamel rebuilding properties and that it reduces sensitivity. After using this for about a month, i’ve noticed my teeth are brighter, more opaque, even a couple of little lines/stains have disappeared! I haven’t tried whitening again yet so I don’t know if it’s helped with the sensitivity, but tbh I don’t feel I need to as this toothpaste has made my teeth so much healthier looking!! Teeth also feel amazingly clean and smooth.. only downside is I thought you’d get a spatula in the box like it shows in the photos but you dont do it can get a bit messy with the kids all dipping in lol but otherwise I’m a massive fan and I’m ordering my second jar now 🥰
  I have just finished my first pot of charcoal truthpaste after switching from the original flavour. I can definitely see an improvement in the whiteness of my teeth. Will stay with the charcoal one now.
  Truthpaste is not only the best organic toothpaste I've tried, but the best toothpaste for cleaning quality and gum health that I have ever had. Simple to order direct, great price and a fast delivery.
  I really like Truthpaste and will give using it. It really does seem to make an appreciable difference. I do wish it came in a tube rather than a jar though.
  I love this paste even after a few months my dentist noticed a change in my teeth commented on the enamel and colour, so I am very happy with the product just bout my 2nd just which last for months
  Best toothpaste I've tried in a long time
  Great service and really refreshing
  After using the Trupaste thought that I'd give the mask a go - have been using it for about 2 weeks now and can say that it is doing a great job - my teeth feel smoother and less sensitive!
  Happy with the de-sensitising effect after a few weeks use, not quite sure what effect the mask product is having as yet though.
  It takes a little time and perseverance to get used to using a paste from a jar with a spatular but the product itself is doing its job just as well as products from a tube. I can see the jar will last a long time which outways the initial cost. The biggy for me is to find a toothpaste that is not using plastic! I will continue to buy this product.
  I’ve noticed a difference in the colour of my teeth, they don’t look so yellow.and great that there is no fluoride in the product I’m using.
  Definitely helped my sensitivity without a doubt
  I wanted a more natural toothpaste and thought I’d try truthpaste and am pleased to say that it lives up to all my expectations and more, it leaves a lovely fresh taste in the mouth.