I’ve been using truthpaste for some time now, & the HYDROXYAPATITE CITRUS one is by far my favourite, I’ve struggled with my teeth for a long time being sensitive, I use to use the big branded name one for sensitive teeth & I felt it wasn’t doing anything & also the last so many years there has been more & more reports about the nasty chemicals in the big branded toothpastes, so it took me a while to find one I like, when I first started using truthpaste it was the mint flavour & didn’t have the hydroxyapatite in it but I still felt such a difference in my teeth straight away, but since buying this citrus one when it came out it is by far my favourite, my teeth feel clean & fresh & the citrus is light & not over powering, way better than the mint one, for anyone unsure if it’s good then i highly recommend it & I will NOT use a different brand now I have found this one. 10/10.