Hydroxyapatite Toothpaste
Discover the future of enamel care with our Hydroxyapatite range.
From everyday protection to intensive repair, each formula harnesses the power of biomimetic hydroxyapatite — the same mineral your teeth are made of — to rebuild, strengthen, and whiten naturally.
Choose our daily toothpaste for lasting protection, the world’s first Enamel Repair Mask for professional-strength restoration, or bundle up with Enamel+ for complete care.
Science-backed, fluoride-free, and powered by bold botanicals, this collection is designed to help you protect your teeth and restore confidence in your oral health.
Science-backed, naturally powerful, and kind to your mouth.
Why Hydroxyapatite
Because your teeth are made of it.
Hydroxyapatite makes up 97% of tooth enamel and 70% of dentin—so it only makes sense to use it to repair and protect your teeth. Our fluoride-free hydroxyapatite toothpaste works with your body to naturally remineralise enamel.
Strengthen Enamel
Replace lost mineral and repair damage
Reduce Sensitivity
Stronger enamel forms a protective layer to reduce sensitivity
Safely Whiten
New mineral deposits brighten teeth and remove stains
Let customers speak for us
Absolutely love this toothpaste
Never get any stains on my teeth,everyone comments how white my teeth look,I was told I had gum disease,I no longer have bleeding gums and no problems at all with my teeth or gums
Amazing - gentle on my gums, leaves everything feeling clean, and sensitivity low. Plus the jar is going to last ages. Thank you :)
I've had some trouble with my gums and being really run down, and this mouthwash has really helped - super minty too, certainly wakes me up
Good size jar of paste that’ll last quite a while, pleasant flavour and texture, and most importantly it is helping to remineralise my teeth! I have very sensitive teeth and so far so good. No sensitivity issues.
Was so impressed by the Taste, Zero-waste, Gum-improvements, Clean-teeth-feeling and Value-4-money, that I reordered 2 new jars of Truthpaste, different flavours. Excellent switch from Std Toothpastes I've used over 40years!!!
This is the best fennel toothpaste I have ever tried. It leaves your teeth feeling so clean and your mouth so fresh. I have tried others in the past but they do not compare with this one. Thank you Truth !
Quick review from a happy customer, prompt delivery, excellent product.
Thank you.
An immediate improvement with regards to the unpleasant tingling which I have experienced when cleaning my teeth for sometime now.
I use it with the charcoal toothpaste and my teeth are getting whiter and less sensitive.
Works great with the re-mineraliser, whited my teeth with only a couple of uses.
Dentist said my teeth & gum health are much improved since using this
