Fluoride-Free Toothpaste

Care for your teeth the natural way with our thoughtfully formulated fluoride-free toothpaste.

Our fluoride-free toothpaste consists of botanicals including neem, myrrh, coconut oil, and aloe vera to safely clean and nourish your oral health.

Our pastes harness antibacterial neem to fight plaque, charcoal to lift stains, and with a rich base of calcium and bentonite providing essential minerals. With soothing ingredients like aloe vera, fennel, and mint, our formulas leave your mouth feeling fresh and healthy every time.

We craft fluoride-free toothpaste that relies on natural ingredients, ensuring it’s safe, sustainable, and effective.

Hydroxyapatite: Peppermint (100ml) - truthpaste
Hydroxyapatite: Peppermint (100ml)
£13.95
Hydroxyapatite: Citrus (100ml) - truthpaste
Hydroxyapatite: Citrus (100ml)
£13.95
Original: Peppermint & Wintergreen (100ml) - truthpaste natural toothpaste
Original: Peppermint & Wintergreen (100ml)
£12.95
Original: Fennel (100ml) - truthpaste
Original: Fennel (100ml)
£12.95
Charcoal: Peppermint & Spearmint (100ml) - truthpaste
Charcoal: Peppermint & Spearmint (100ml)
£12.95
Charcoal: Orange & Fennel (100ml) - truthpaste
Charcoal: Orange & Fennel (100ml)
£12.95
Kids: Mild Mint (100ml) - truthpaste
Kids: Mild Mint (100ml)
£12.95

Let customers speak for us

from 2408 reviews

I've been using Truthpaste for a number of years now and can't fault either the service or the products ... i totally recommend ....

Kevan Hindley
Boldly Bare Toothbrush (Firm Bristles)
Good floss.

I thought I would try this floss. And I am so glad I did, because it's stronger than the other type. Gets food bits out. So, I have ordered the refills to.

Lynne Broda
Bamboo Charcoal Floss
Great product

Only used for few weeks and already see massive improvements to my oral health. Absolutely love it🙌🏻

Gillian Malcolm
Hydroxyapatite: Peppermint (100ml)

Hydroxyapatite: Citrus (100ml)

Simona Simeonova
Hydroxyapatite: Citrus (100ml)
Twice a day Gum & Teeth Cleaning

Massive gum improvement... also results in..... no more gum bleeding.... enamel shining..... breath improvement....

DJ EDDIE ZUCCO
Gum Support Bundle

Really enjoying rhis product? Only been using for a few days. But I am really liking it.

Rachel Martel
Original: Peppermint & Wintergreen (100ml)
First Purchase

Bought the botanical toothpaste after seeing it on Instagram.
Very pleased with it.
A lot better than regular toothpaste and I wanted to avoid foaming agents and use a more natural based product.
Bought two so other family members can try it.

Mel
Hydroxyapatite: Peppermint (100ml)

Brilliant toothpaste

Kelly
Original: Peppermint & Wintergreen (100ml)
Great product

Having used Truthpaste for two weeks, I’m very happy with the product. It does leave your mouth feeling clean. I can’t comment on the effectiveness of the toothpaste and enamel repair products yet but will get comments from the dentist and hygienist at the next routine visits.

Karen Gilson
Enamel Repair Duo
Best toothpaste there is

I have been using truthpaste for over 5 year's now and can honestly say, it's the best on the market. Their website is easy to navigate and from ordering to delivery, is always efficient. The product itself is the only product that has done what they say it does. Simply put, I won't buy any other toothpaste,from anywhere else. Highly recommend this company.

Sara Wood
Charcoal: Peppermint & Spearmint (100ml)
Wonderfully clean

Teeth feel fab after a week and looking brighter. Just need to stop spraying grey charcoal toothpaste on the mirror and sink. I am obviously a messy brusher :)

Julia Mckay
Charcoal: Peppermint & Spearmint (100ml)
Love it

Best toothpaste I’ve ever used 😍

Victoria Yearsley
Hydroxyapatite: Peppermint (100ml)
Great Product

I have been buying this product since it was released. I was already a fan of the original, which I had been in using for a few years, but this just adds another level. My dentist told me recently what good oral hygiene I have. I'm not aware I had ever been told that. I recently had to borrow a traditional tube of toothpaste while away, as I had forgotten mine, and it was not something I want to repeat. My mouth feels so much better when using Toothpaste and there is no going back for me.

Jane Long
Hydroxyapatite: Peppermint (100ml)
Very happy with this product

I have been having dental issues for some time now, and I have tried various products. After I read about gum decease and the supposed reasons behind it, I concluded that the conventional on-the-shelf products will not help improve the situation, so I started looking into more natural alternatives. Alternatives that would restore the natural biochemical balance of my gums. This is how I came across Truthpaste and I thought I would try it. I have been using it for months now, and although my gum issues have not miraculously dissipated, I can definitely see a great improvement - the pain and bleeding are gone, and my teeth sensitivity is much lesser. I can only recommend this to others as a really good product!
It is also worth mentioning the excellent service that goes with it. Orders are delivered expediently and without a fault. Oh, and by the way, I have been using and recycling the cute little jars that paste comes in, which is great :)
Thank you for creating such a thoughtful and excellent product!

Anonymous
Original: Peppermint & Wintergreen (100ml)

Bamboo Charcoal Floss

Mary-Jane Eva
Bamboo Charcoal Floss

Why choose fluoride free toothpaste?

We get it. What you put in your body is important to you, and that's why you read the ingredients list carefully. It's not just fluoride, it's the SLS and foaming agents and unnecessary detergents. The artificial flavours and colourants. The emulsifiers, thickeners and preservatives.

Take those out, and whats actually left to support your health? The truth is, in most brands... not a lot.

So we built the opposite. A range of fluoride-free toothpastes packed with ingredients that are in there to do a job.

fluoride free toothpaste with hydroxyapatite for sensitive teeth and enamel repair

Hydroxyapatite

For sensitivity & Repair

Made with micro biomimetic hydroxyapatite, non-nano. For anyone who wants the mineral their enamel is actually made from. It doesn't contain fluoride because it doesn't need to.

Truthpaste Original Fluoride Free toothpaste for gum health, Peppermint & Wintergreen flavour, or Fennel flavour. With neem, myrrh and aloe vera

ORIGINAL

For gum health.

A mineral-rich base of calcium and bentonite clay, with a botanical blend of neem, myrrh and aloe vera to soothe and nourish your gums. Anti-plaque and anti-inflammatory. Our first formula and still the one most people start with.

Two jars of TruthPaste botanical toothpaste displayed on a black background with promotional text. The left jar is labeled Charcoal and the right jar is labeled Orange & Yellow.

Charcoal

For whitening

Less herbal, slightly sweeter. Bentonite and Charcoal, for a little extra help on stains, and milder botanical blend with coconut and calendula for whole mouth health.

Truthpaste Kids Botanical Toothpaste jar displayed with a coconut half, yellow flowers, aloe vera slices, and toothpaste powder on a bright pink background with product text.

Kids

For all ages

Mild and gentle, for little teeth and gums. No foam, no fluoride, nothing sharp. Suitable for all ages, not just children. Bentonite and xylitol to fight plaque and cavities, and a mouth soothing blend of coconut and calendula.

Is fluoride-free toothpaste safe? Does it work?

Short answer - yes, as long as there's something in the jar doing the work.

Fluoride-free doesn't mean ingredient-free. A toothpaste with no fluoride and nothing in its place is just flavoured paste, and that's the version your dentist is right to be wary of.

Our formulas aren't all doing the same job, so it's worth knowing which is which.

If your priority is your gums - bleeding, soreness, inflammation, bleeding, soreness, inflammation, plaque - the Original range built around botanicals rich in anti-inflammatory, and anti-plaque properties. A mineral-rich base plus neem, myrrh and aloe vera.

If your priority is your enamel - sensitivity, wear, remineralising - go to the Hydroxyapatite range. Around 97% of your tooth enamel is hydroxyapatite. Brushing with 5% micro biomimetic hydroxyapatite puts that mineral back into the micro-cracks that daily acid wear opens up.

Your dentist recommends fluoride because it's what almost every toothpaste on the shelf contains. That's a fair recommendation. Ours reach the same place by a different route.

The Hydroxyapatite Range: The mineral your teeth are made from

Hydroxyapatite is what enamel is. Around 97% of it.

Our Hydroxyapatite toothpastes contain 5% micro biomimetic hydroxyapatite at 1.5 microns (micro, not nano). People ask us this constantly and it deserves a straight answer rather than a footnote: there is no nano hydroxyapatite in anything we make, and there never has been.

Micro particles are large enough to sit on the tooth surface and settle into the micro-cracks where enamel has worn thin.

The Enamel Repair Mask takes it further at 12%, a weekly treatment rather than a daily paste.

The rest of our range doesn't contain hydroxyapatite, and doesn't pretend to. Those formulas are built around gum health instead.

Fluoride-free toothpaste for sensitive teeth

Sensitivity usually means enamel has worn thin enough to expose the dentine underneath, and the microscopic channels running through it towards the nerve.

If that's your reason for being here, start with the Hydroxyapatite range. Micro biomimetic hydroxyapatite settles into those exposed channels. That's the mechanism, and it's why people tend to notice the difference over a jar rather than over a day.

What Customers are saying about sensitivity

4.67 ★ (2408)
Verified

What if you want natural toothpaste with fluoride?

Then we'll be straight with you: we don't make one.

Plenty of people want plastic-free, SLS-free, small-batch oral care and still want fluoride, usually because their dentist asked them to. That's a perfectly reasonable position and we're not going to try to talk you out of it.

We do make a probiotic mouthwash with fluoride, if you want the fluoride alongside everything else we stand for.

And if you'd rather go without, our toothpastes are built to earn their place without it.

Why use fluoride-free toothpaste?

Most people switch to get away from SLS, artificial flavours and unnecessary detergents as much as fluoride. The question worth asking is what's left once those are gone. Our formulas are built around mineral-rich bases, botanicals for your gums, and micro biomimetic hydroxyapatite in the Hydroxyapatite range.

Is fluoride-free toothpaste safe?

Yes, as long as it contains ingredients doing real work. Fluoride-free with nothing in its place is just flavoured paste. Ours use calcium and bentonite clay, botanicals including neem, myrrh and aloe vera, and micro biomimetic hydroxyapatite in the Hydroxyapatite range.

Does fluoride-free toothpaste prevent cavities?

Cavities begin when enamel demineralises faster than it rebuilds. Fluoride helps enamel rebuild, and so does micro biomimetic hydroxyapatite - the mineral enamel is made from. If enamel is your priority, choose our Hydroxyapatite range specifically.

What toothpaste is fluoride-free?

Every Truthpaste toothpaste is fluoride-free. The ranges differ in what they use instead: Original and Charcoal are built around a mineral-rich base and botanicals for gum health, while the Hydroxyapatite range uses 5% micro biomimetic hydroxyapatite for enamel.

Is your hydroxyapatite nano?

No. It's micro biomimetic hydroxyapatite at 1.5 microns - micro, not nano. There is no nano hydroxyapatite in any Truthpaste product. Our micro particles are small enough to settle into micro-cracks, but large enough not to be considered nano particle and carry the same restrictions.

Is fluoride-free toothpaste better for children?

Many parents prefer it because young children swallow toothpaste. Our Kids range is mild and gentle with no SLS and nothing synthetic to sweeten it. As with any toothpaste, supervise brushing and follow the guidance on the jar.

Is fluoride-free toothpaste good for sensitive teeth?

Sensitivity happens when worn enamel exposes the channels leading to the nerve. Micro biomimetic hydroxyapatite settles into those channels, so start with our Hydroxyapatite range. Customers typically report a difference within a jar rather than within days.

Will it foam like normal toothpaste?

No, and that's deliberate. Foam comes from SLS and detergents which is exactly what we left out.