Free From Policy

At Truthpaste, we are committed to providing our customers with toothpaste products that prioritise transparency, ethical sourcing, and the highest standards of quality.

Our products are carefully crafted to be free from various ingredients commonly found in toothpaste and cosmetics that do not align with our values. 

an image of miles of palm oil growing where a rainforest used to be

Free from Palm Oil and Palm-Derived Ingredients

At Truthpaste, we are committed to preserving the environment and protecting wildlife habitats. That's why we avoid using palm oil and palm-derived ingredients in our toothpaste.

Palm oil production often leads to deforestation and threatens the habitats of endangered species like orangutans and tigers. By excluding these ingredients, we aim to contribute to the preservation of biodiversity and promote sustainable sourcing practices.

Examples of commonly used ingredients we avoid: Sodium Palmate, Stearic Acid (derived from palm oil), Glycerin (derived from palm oil)


a man in a white labcoat with clipboard inspecting crops

Free from GMO (Genetically Modified Organisms)

We prioritize the use of natural and non-genetically modified ingredients in our products. Genetically modified organisms (GMOs) have raised concerns about potential health risks and environmental impacts.

By steering clear of GMOs, we ensure that our toothpaste aligns with our commitment to providing safe, reliable, and responsibly sourced products. This includes the use of GMOs in the ingredient manufacturing process.

Examples of commonly used ingredients we avoid: Corn Starch (genetically modified), Soy Lecithin (genetically modified), Canola Oil (genetically modified).


Free from Artificial Sweeteners

We believe that sweetness should come from natural sources rather than artificial additives.

Artificial sweeteners like sodium saccharin, aspartame, and acesulfame potassium (Ace-K) have been linked to various health concerns. By excluding these sweeteners, we offer a toothpaste option that is free from unnecessary additives and provides a naturally refreshing experience.

Examples of commonly used ingredients we avoid: Sodium Saccharin, Aspartame, Acesulfame Potassium (Ace-K)


Free from Artificial Colourants 

We believe in keeping our toothpaste pure and clean, both in ingredients and appearance.

Titanium dioxide is a naturally occurring mineral commonly used as a whitening agent and colorant in toothpaste. However, concerns have been raised about its potential impact on human health. By omitting titanium dioxide and other artificial colorants, we provide a toothpaste with a natural appearance that's effective in maintaining your oral health.

Examples of commonly used ingredients we avoid: Titanium Dioxide (CI 77891), FD&C Red No. 40 (CI 16035), FD&C Yellow No. 5 (CI 19140) 


Free from Animal-Derived or Ingredients

Truthpaste is committed to providing vegan-friendly products that are cruelty-free. We exclude animal-derived ingredients like glycerin sourced from animal fat, tallow, and lanolin. Our toothpaste offers a compassionate choice for individuals who prefer products that are not only effective but also align with their ethical values.

Examples of commonly used ingredients we avoid: Glycerin (animal-derived), Tallow (animal fat), Lanolin (derived from sheep's wool) 


Free from Petrochemical-Derived Ingredients

We prioritise the use of naturally derived and environmentally friendly / renewable ingredients in our toothpaste. Petrochemical-derived ingredients like mineral oil, paraffin wax, and polyethylene glycol (PEG) raise concerns about their potential impact on both human health and the environment. By avoiding these ingredients, we offer a toothpaste that is mindful of your well-being and the planet.

Examples of commonly used ingredients we avoid: Mineral Oil, Paraffin Wax, Polyethylene Glycol (PEG).


Free from 'Aroma' and 'Parfum'


At Truthpaste, we believe in transparency and honesty. We avoid using generic terms like 'aroma', 'parfum' or 'fragrance' in our ingredient lists, as they can conceal the presence of undisclosed chemicals. These are manufactured flavourings, which although must be tested for safety, the ingredients used are not always disclosed to the brand. 

Instead, we use real essential oils and clearly disclose all ingredients used in our toothpaste. This commitment to transparency ensures that you have full knowledge of what you're putting in your mouth.

Examples of commonly used ingredients we avoid: Fragrance (may contain undisclosed chemicals), Parfum (may contain undisclosed ingredients), Phthalates (commonly used in fragrance)


Free from SLS (Sodium Lauryl Sulfate) and Sulphates:


We recognize that some individuals may be sensitive to sulfates and prefer to avoid them.

Sodium Lauryl Sulfate (SLS) and other sulfates are commonly used in toothpaste for their foaming properties. However, they can potentially cause irritation and dryness in some people.

By eliminating SLS and sulfates from our toothpaste, we provide a gentle yet effective cleansing experience for all.

Examples of commonly used ingredients we avoid: Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), Ammonium Lauryl Sulfate (ALS)


Free from Hormone-Disrupting Chemicals:


Your health and well-being matter to us. That's why we exclude hormone-disrupting chemicals like triclosan, parabens, and phthalates from our toothpaste. These chemicals have been associated with potential adverse effects on hormonal balance.

By formulating our toothpaste without these ingredients, we offer a safer option for you and your family's oral care routine.

Examples of commonly used ingredients we avoid: Triclosan, Parabens, Phthalates.


At Truthpaste, we believe in providing you with a toothpaste that is free from unnecessary additives, potential harmful ingredients, or ingredients sources from unsustainable or unethical practices.

We continually strive to improve our formulations to ensure they meet our high standards of quality, transparency, and sustainability.