At Truthpaste, our mission is to create products that improve our way of life through improving our health, our wellbeing, and our environment.
Our values are embodied into our 9 pledges. To us, these are nonnegotiable.
Avoid Packaging that may pollute our planet
The first plastic toothpaste tube you used is sitting somewhere in a landfill. Over the next 500 years, it will slowly break down into microplastics.
We don't want to pollute the planet with packaging that will remain for years to come. We've decided to avoid single-use plastics altogether.
Our glass jars can be refilled, repurposed, or easily recycled.
For more information view our page on Sustainability.
Always remain vegan & cruelty free
We don't use any animal-derived ingredients and we are against animal testing.
We will not sell to any regions where our products may be at risk of being tested on animals.
Formulate with organic botanical blends
Truthpaste was founded on the need to find a natural solution to improve oral health.
We are committed to finding the best organic ingredients that promote whole-mouth health.
Our blends of botanicals are chosen to care for your whole-mouth, not just your teeth.
Ingredient research backed by science
Our ingredients are inspired by ancient wisdom, traditional herbalism, and Ayurveda
Each ingredient is thoroughly researched to find scientific studies to back its claims.
This intensive research also goes into looking at ingredients we don't use, so we can make informed decisions about all of our ingredients.
Maintain a clear free-from policy
We are very careful about the ingredients that we use and have a strict policy when developing new products.
We ensure our supply chains do not contribute to unsustainable practices or harvesting, or risk human rights violations.
All ingredients must be free from palm oil, SLS and sulphates, PEGs, triclosan, titanium dioxide (CI 77891), petroleum-derived, nanoparticles, GMOs, artificial sweeteners (saccharin), alcohol, parabens, phthalates, endocrine disrupting chemicals (EDCs), phenoxyethanol, and artificial flavours.
Prioritise organic agro ingredients
We always choose organic ingredients where-ever possible.
By only buying organic, we support farming that encourages biodiversity, and the health of our soil , rivers and oceans.
We're against the use of toxic pesticides or industrial mono-crop farming. Instead, we like to support small independent farmers or farming co-operatives.
Improve the health of people & planet
We are committed to improving oral health as much as we are committed to finding sustainable business practices.
We do not think that our environmental pledges should affect the efficacy of our products, or their benefits to oral healthcare, or vice-versa.
Make products to boost confidence & positivity
POV: You put on a new pair of jeans that instantly makes you feel great. We think you should feel that way about every product that you use, including your oral care.
We want to make products that spark joy. Through shared values and our brand commitment, our products are designed to encourage mindful acts of self-care.
Brushing our teeth is a fast track to feeling good. Start every day feeling fresh, healthy, and empowered. In the evening, taking those few minutes for yourself to wind down, reflect, and care for you.
Designing for a better way of life
We believe in collective action to drive social change, celebrating community over competition.
Through oral care, we want to positively impact mental health, self-love, and overall health and well-being.
We want to leave the planet in a healthier state than we found it.
We pledge to create products that enable us to live a better way of life.