OUR MISSION
IMPROVING ORAL HEALTH
Truthpaste was founded on the need for improved self-care. We're dedicated to creating natural solutions for whole-mouth oral health; using natural organic botanical blends for their antibacterial and anti-inflammatory properties.
Your mouth is the gateway to your body, and your oral health is a reflection of your overall health.
Up to 90% of adults in the UK have some form of gum disease; from mild inflammation or bleeding gums to periodontal disease, recession, or tooth loss.
The importance of your oral health and its impact on your overall health is something that we take seriously. Like skincare and haircare, your oral care should be an important part of your daily self-care.
VALUE DRIVEN PRODUCTS
From ingredients to packaging, we put our values at the forefront when creating our products to reduce any negative imact on our environment or our bodies.
That means we avoid plastic packaging and only use packaging that is easily reused.
We choose organic ingredients to support farming practices that encourages biodiversity, soil and water health.
We don't use ingredients we deem harmful to people or planet, including SLS, titanium dioxide (CI 77891), palm oil, PEGs, artificial sweeteners, colourants or petroleum based ingredients. All ingredients are natural, vegan and cruelty-free.
For more information read our pledges.
FROM ROUTINE TO RITUAL
Poor oral health can impact mental health. From anxiety and fear of the dentist to confidence in your smile. Whereas good oral health can boost confidence.
We want you to start every day feeling healthy, confident, and empowered. That's why we're so passionate about mindful brushing - creating impactful morning and evening rituals.
The quickest way to freshen up ready to combat the day is a deep clean with good toothpaste.
Oral care is such an important act of self-care. we want to help you turn it from a mundane chore into a mindful ritual.
If brushing your teeth doesn’t make you feel good about yourself, you’re not doing it right!