The Essentials Bundle

Name: The Essentials Bundle
Brand: truthpaste
SKU: EBPHAP-FF
Price: 36.50 GBP
Availability: InStock
Rating: 4.63 (786 reviews)

INFO

Feels like the dentist. Every morning.

The 3-step Truthpaste routine — toothpaste, mouthwash, floss — made for the 9 in 10 UK adults with something going on with their gums.

WHAT'S IN THE BOX

£36.50 of kit. £31.03 as a bundle. Saving you £5.47:

1x 100ml Hydroxyapatite Toothpaste (Peppermint) The main event. One jar lasts about 3 months with normal daily brushing.

1x 300ml Probiotic Mouthwash (Strong Mint) No fluoride. No alcohol. For rinsing after meals, preventing acid erosion and resetting your mouth.

1x Bamboo Charcoal Floss Essential for cleaning in between teeth and completing the full oral care routine. Without this, you're leaving bacteria behind.

1x Stainless Steel Toothpaste Spatula Because it's a jar, not a tube. Scoop, rinse, reuse

1x Stainless Steel Mouthwash Cup Fill it 1/3 full and swish. Don't swig from the bottle. Rinse after each use.

INGREDIENTS

Hydroxyapatite: Peppermint toothpaste

INGREDIENTS: *Aloe Barbadensis Leaf Juice, *Glycerin, Bentonite, Calcium Carbonate, Hydroxyapatite, *Mentha Piperita (Peppermint) Oil, Tocopherol (Vitamin E), *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Bud Oil, Cinnamomum Zeylanicum Bark Oil, ^Helianthus Annuus (Sunflower) Seed Oil, [ºLimonene], [ºEugenol], [ºLinalol], [ºBenzyl Benzoate].

Hydroxyapatite content: 5% / 50,000 ppm. *Certified Organic, [°Naturally Occurring in Essential Oils], ^Trace element <0.1% from Vitamin E manufacturing

Strong Mint Probiotic Mouthwash (fluoride free)

INGREDIENTS: Aqua, *Glycerin, *Aloe Barbadensis Leaf Juice, Heptyl Glucoside, *Mentha Piperita Oil, Sodium Levulinate, Acacia Senegal Gum, Potassium Sorbate, Xanthan Gum, Lactobacillus Ferment, [°Limonene], [°Linalol]

*Certified Organic, [°Naturally Occurring in Essential Oil]

£36.50

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Made in Brighton 🇬🇧 · Vegan · Cruelty-Free · No SLS · No Titanium Dioxide · No Palm · Plastic-Free Packaging

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Dentist-approved

Your dentist will notice.

780 verified reviews. The ones where a dentist noticed are our favourite kind.

Facebook comment from Samantha Jane Lush: Best thing I ever did was change to this, even my dentist has seen the difference. — — Samantha Jane Lush

Facebook comment from Carrie Lucas: My dentist actually recommended this to me. — — Carrie Lucas

Facebook comment: 5 years ago I switched to this toothpaste. My dentist is amazed at my healthy teeth and gums. — — Caroline Lewis

What to expect

It won’t foam. That’s the point.

Most toothpaste foams because of SLS — a detergent. The foam is a cosmetic effect. It has nothing to do with cleaning your teeth, and it can be hard on the oral microbiome.

We didn’t put any SLS in ours. So ours doesn’t foam. You get a smooth paste on the brush and a fresher, squeaky-clean mouth afterwards. This takes most people a few days to get used to. After that, they tell us they can’t go back.

The mineral your teeth are already made from

Hydroxyapatite

Same remineralisation job fluoride does. Different route — the one your body already uses.

Remineralising

Sensitivity relief

Cavity protect

SEM image showing micro hydroxyapatite particles bonded to the surface of enamel — SEM imagery — hydroxyapatite bonded to enamel

The active ingredient

Micro Biomimetic Hydroxyapatite

The same mineral your teeth are already made from.

5% (50,000 ppm) bonds to the enamel surface and rebuilds the microscopic wear that brushing and acidic food leave behind.

Micro, not nano — 1.5 micron particles. Too big to cross cell walls, the right size to bond to enamel.

PMID: 34807345

The Formula

Straight from Nature’s Medicine Cabinet.

Six botanical ingredients. All used for oral care long before toothpaste came in a plastic tube. Every one of them supports your health, backed by science .

Anti-inflammatory
Anti-caries
Anti-plaque
Fresh breath

Steam-distilled from peppermint leaves. Cool, fresh, naturally antibacterial. The clean finish your mouth recognises.

PubMed 40292252

Anti-plaque
Comforting
Enamel support

The oil your grandmother reached for when a tooth ached. Rich in eugenol — antibacterial, mildly numbing, supports remineralisation. Still works.

PubMed 22997520

Fresh breath
Anti-plaque
Anti-inflammatory

Cold-pressed from lemon peel. Demonstrates antimicrobial activity against oral bacteria linked to halitosis and plaque. Flavour doesn’t equal acidity.

PubMed 36827671

Bleeding gums
Gum disease support
Anti-inflammatory
Anti-plaque

The reason old-school mouthwashes smell medicinal. Eucalyptol reduces gingival inflammation and inhibits plaque biofilms. Good on gums.

PubMed 38389967

Anti-plaque
Anti-inflammatory
Antimicrobial
Comforting

Steam-distilled bark oil, rich in cinnamaldehyde. Inhibits oral pathogens and reduces biofilm formation.

PubMed 32932678

Prebiotic
Anti-plaque
Anti-inflammatory
Gum health
Wound healing
Soothing

Juice from the inner leaf. In a randomised controlled trial, aloe vera mouthwash reduced plaque and gum inflammation as effectively as chlorhexidine — without the side effects.

PubMed 39262544

What’s not in the tube

We didn’t put any of this in.

SLS

A foaming detergent. Cosmetic. We didn’t need it.

Titanium Dioxide

Whitens the paste, not your teeth. Flagged by the EU as a food-safety concern. We didn’t need it.

Fluoride

Powered by hydroxyapatite instead — the same mineral your teeth are made from.

Palm Oil

Deforestation in a tube. We didn’t need it.

Saccharin

A synthetic sweetener. We don’t use any sweeteners at all — just a touch of plant-derived glycerine.

Artificial Flavours

We use real essential oils instead. Peppermint, fennel, orange, spearmint.

Founder note

I had gum disease, a toothache, and an infection.

The products I’d been using all my life weren’t touching any of it. I needed something natural that could make a real difference to health — using rich botanical ingredients with powerful medicinal qualities, and with clinical science to back them up. Nothing on the shelf did this. So I formulated Truthpaste myself.

Today, every jar is made in-house by our team in Brighton. Every ingredient earns its place — clinically proven to improve health, or it doesn’t go in. And I taste-test every batch myself before it ships.

∼ Marisa Battrick, founder

Same shelf, completely different products.

Supermarket brands versus us.

Used the same way. Formulated completely differently.

Them

A Supermarket Product

Us