CITRUS

Every ingredient chosen for function. No fillers. No junk.

A high-performance toothpaste formulated to support remineralisation, reduce oral inflammation, and strengthen the body’s first immune barrier.

Biomimetic Hydroxyapatite

Mineral Synergy Formula

Anti-Inflammatory Properties

  • Systemic Health

  • Anti-Inflammation

  • Barrier Function

  • Collagen Protection

  • Systemic Health

  • Anti-Inflammation

  • Barrier Function

  • Collagen Protection

  • Systemic Health

  • Anti-Inflammation

  • Barrier Function

  • Collagen Protection

  • Systemic Health

  • Anti-Inflammation

  • Barrier Function

  • Collagen Protection

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No 'AROMA' or synthetic flavours

Know what you're putting in your mouth.
Most toothpaste flavours are simply listed as “aroma.” That can mean almost anything.

We do things differently. Our flavours aren’t synthetic perfume blends designed just to taste pleasant.

They’re pure essential oils — selected not only for how they taste, but for what they do.

Citrus oils are rich in limonene, a naturally occurring compound studied for its potential to support mineral redeposition and dentin protection.

At Truthpaste, flavour isn’t just flavour. It’s functional.

Because every ingredient in our formulas has to earn its place

Rebuild Enamel

Increase Adhesion

Prebiotic Support

Gum Health

Rebuild Enamel

This isn’t just hydroxyapatite alone. We combined biomimetic hydroxyapatite with calcium and mineral-rich bentonite to create a multi-source mineral system.

Hydroxyapatite integrates with enamel, while calcium and bentonite support mineral availability in the oral environment. The result is a formula designed to replenish, reinforce and rebuild — not just clean.

Increase Adhesion

Citrus-derived limonene isn’t there for flavour alone. It has been studied for its role in improving mineral interaction with demineralised surfaces, helping minerals stay where they matter most. In this formula, citrus plays a functional role in the remineralisation process.

Prebiotic Support

We removed harsh foaming agents, alcohol and aggressive antiseptics for a reason. Your mouth isn’t meant to be sterilised — it’s meant to be balanced. This formula is designed to respect the oral microbiome while still supporting freshness and cleanliness.

Aloe vera contains acemannan, a naturally occurring polysaccharide studied for its microbiome-supporting properties. Rather than disrupting beneficial bacteria, it helps create an environment where balance can thrive. Healthy enamel starts with a stable ecosystem.

Gum Health

Inflammation is the starting point of most gum issues. We selected plant compounds studied for their ability to reduce inflammatory signalling and support healthy tissue response.

Calmer gums mean a more stable oral environment — and better long-term outcomes.

Layered Mineral system

The goal wasn’t just clean teeth — it was active remineralisation, enamel protection during daily acid exposure, and a more stable oral environment.

So we designed a true mineral system. Biomimetic hydroxyapatite integrates with enamel, while calcium and bentonite increase mineral availability in the mouth.

Every ingredient had to justify its place.

No unnecessary fillers.
No harsh foaming agents.
No convention for convention’s sake.

Because oral care shouldn’t just feel clean — it should make teeth stronger over time.

Key Ingredients

Designed to Support, Not Just Clean

Orange

Anti-Plaque | Anti-Cavity

Gum Health

Brazil

Lemon

Fresh Breath | Anti-Plaque

Anti-Inflammatory

Italy

Hydroxyapatite

Remineralising | Anti-Cavity

Sensitivity Relief

Italy

Aloe Vera

Prebiotic | Anti-Plaque

Anti-Inflammatory | Gum Healh

Spain

Bentonite

Cleaning | Mineral Rich

Stain Removal

USA

Eucalyptus

Gum Health | Anti-Plaque

Anti-Inflammatory

China

Clove Bud

Anti-Plaque | Soothing

Madagascar

Cinnamon

Anti-Plaque | Antimicrobial

Anti-Inflammatory

Indonesia

Vitamin E (Tocopherol)

Anti-Inflammatory | Gum

Support | Antioxidant

Argentina

See all 9

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Orange

Contains limonene and flavonoids studied for antimicrobial activity against cariogenic bacteria and supportive effects on gingival (gum) health.

STUDIES

PMID: 29898096

PMID: 33429924

PMID: 31703466

PMID: 33909955

PMID: 40860375

Lemon

Cold-pressed essential oil from lemon peel. Demonstrates antimicrobial activity against oral bacteria associated with halitosis and plaque. Used in balanced formulations — flavour does not equal acidity.

STUDIES

PMID: 36827671

PMID: 35080078

Hydroxyapatite

A non-nano (micro) biomimetic hydroxyapatite - mimicking and replacing the natural mineral content of dentin and enamel. Strengthen and repair surface of tooth.

STUDIES

PMID: 34807345

Aloe Vera

Juice extracted from the inner leaf of the Aloe vera plant. Rich in polysaccharides and bioactive compounds that help calm inflammation, reduce plaque accumulation, and support gingival healing. Shown in clinical trials to improve plaque and gingival indices comparably to chlorhexidine — without harsh side effects.

STUDIES

PMID: 24174720

PMID: 39262544

PMID: 24795515

PMID: 23493442

PMID: 32183224

PMID: 41303363

Bentonite

A naturally occurring mineral clay rich in calcium and trace minerals. Gently cleans teeth while contributing essential minerals to saliva. Its fine particle structure supports surface polishing and may aid remineralisation when combined with calcium-based systems.

STUDIES

Sereda, G. (2016) Novel Materials for Desensitizing and Remineralizing Dentifrices

Eucalyptus

Extracted from eucalyptus leaves. Contains eucalyptol, studied for its ability to reduce gingival inflammation and inhibit plaque biofilms. Supports gum comfort and fresh breath.

STUDIES

PMID: 38389967

Clove Bud

Distilled from clove flower buds and naturally rich in eugenol. Traditionally used in dentistry for its soothing properties. Demonstrates antimicrobial activity against plaque-forming bacteria and may support remineralisation processes.

STUDIES

PMID: 32663696

PMID: 35988883

PMID: 22997520

Cinnamon

Steam-distilled oil from the bark of Cinnamomum species. Contains cinnamaldehyde — a compound shown to inhibit oral pathogens and reduce biofilm formation while supporting gum comfort.

STUDIES

PMID: 32663696

PMID: 32932678

Vitamin E (Tocopherol)

A plant-derived antioxidant (from sunflower seed oil in trace amounts). Helps protect oral tissues from oxidative stress and may support gum healing in inflammatory conditions.

STUDIES

PMID: 34584640

PMID: 34400251

PMID: 39452547

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FULL INGREDIENTS LIST

INGREDIENTS: *Aloe Barbadensis Leaf Juice, *Glycerin, Bentonite, Calcium Carbonate, Hydroxyapatite, *Citrus Aurantium Dulcis (Orange) Oil, *Citrus Limon (Lemon) Peel Oil, Tocopherol (Vitamin E), [ºLimonene], *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Bud Oil, Cinnamomum Zeylanicum Bark Oil, ^Helianthus Annuus (Sunflower) Seed Oil, [ºEugenol],  [ºLinalol], [ºBenzyl Benzoate]. 

*Certified Organic Ingredient, ^Trace Ingredient <0.1% from Tocopherol (Vitamin E)

[ºNaturally Occurring in Essential Oils].