CITRUS HYDROXYAPATITE

Stronger Teeth. Healthier Gums.

A mineral-rich toothpaste designed to support enamel repair, reduce sensitivity, and calm gum inflammation.

SUPPORT ENAMEL REPAIR

CALM GUM INFLAMMATION

REDUCE SENSITIVTIY

Citrus - but good for teeth?


Citrus fruit can be acidic, but our citrus isn’t.

We don’t use fruit juice. We use essential oils in a pH-balanced formula designed to reduce acidity — not add to it.

It also supports a healthier mouth by helping fight plaque and calm inflammation.

So this isn’t enamel-eroding citrus.

It’s citrus designed to protect.

Key Ingredients

Designed to Support, Not Just Clean

Orange

Anti-Plaque | Anti-Cavity

Gum Health

Brazil

Lemon

Fresh Breath | Anti-Plaque

Anti-Inflammatory

Italy

Hydroxyapatite

Remineralising | Anti-Cavity

Sensitivity Relief

Italy

Aloe Vera

Prebiotic | Anti-Plaque

Anti-Inflammatory | Gum Healh

Spain

Bentonite

Cleaning | Mineral Rich

Stain Removal

USA

Eucalyptus

Gum Health | Anti-Plaque

Anti-Inflammatory

China

Clove Bud

Anti-Plaque | Soothing

Madagascar

Cinnamon

Anti-Plaque | Antimicrobial

Anti-Inflammatory

Indonesia

Vitamin E (Tocopherol)

Anti-Inflammatory | Gum

Support | Antioxidant

Argentina

See all 9

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Orange

Contains limonene and flavonoids studied for antimicrobial activity against cariogenic bacteria and supportive effects on gingival (gum) health.

STUDIES

PMID: 29898096

PMID: 33429924

PMID: 31703466

PMID: 33909955

PMID: 40860375

Lemon

Cold-pressed essential oil from lemon peel. Demonstrates antimicrobial activity against oral bacteria associated with halitosis and plaque. Used in balanced formulations — flavour does not equal acidity.

STUDIES

PMID: 36827671

PMID: 35080078

Hydroxyapatite

A non-nano (micro) biomimetic hydroxyapatite - mimicking and replacing the natural mineral content of dentin and enamel. Strengthen and repair surface of tooth.

STUDIES

PMID: 34807345

Aloe Vera

Juice extracted from the inner leaf of the Aloe vera plant. Rich in polysaccharides and bioactive compounds that help calm inflammation, reduce plaque accumulation, and support gingival healing. Shown in clinical trials to improve plaque and gingival indices comparably to chlorhexidine — without harsh side effects.

STUDIES

PMID: 24174720

PMID: 39262544

PMID: 24795515

PMID: 23493442

PMID: 32183224

PMID: 41303363

Bentonite

A naturally occurring mineral clay rich in calcium and trace minerals. Gently cleans teeth while contributing essential minerals to saliva. Its fine particle structure supports surface polishing and may aid remineralisation when combined with calcium-based systems.

STUDIES

Sereda, G. (2016) Novel Materials for Desensitizing and Remineralizing Dentifrices

Eucalyptus

Extracted from eucalyptus leaves. Contains eucalyptol, studied for its ability to reduce gingival inflammation and inhibit plaque biofilms. Supports gum comfort and fresh breath.

STUDIES

PMID: 38389967

Clove Bud

Distilled from clove flower buds and naturally rich in eugenol. Traditionally used in dentistry for its soothing properties. Demonstrates antimicrobial activity against plaque-forming bacteria and may support remineralisation processes.

STUDIES

PMID: 32663696

PMID: 35988883

PMID: 22997520

Cinnamon

Steam-distilled oil from the bark of Cinnamomum species. Contains cinnamaldehyde — a compound shown to inhibit oral pathogens and reduce biofilm formation while supporting gum comfort.

STUDIES

PMID: 32663696

PMID: 32932678

Vitamin E (Tocopherol)

A plant-derived antioxidant (from sunflower seed oil in trace amounts). Helps protect oral tissues from oxidative stress and may support gum healing in inflammatory conditions.

STUDIES

PMID: 34584640

PMID: 34400251

PMID: 39452547

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Strengthen Enamel

Reduce Sensitivity

Calm Inflamed Gums

Strengthen Enamel

Hydroxyapatite helps replenish lost minerals and bind to the tooth surface, supporting stronger, more resilient enamel over time.


With regular use, teeth feel firmer — not fragile.

Reduce Sensitivity

Sensitivity often comes from exposed dentin and open microscopic channels in the tooth.


Hydroxyapatite has been studied for helping seal these tiny tubules, which can reduce the sharp response to cold, heat, or sweet foods.

Less “zing.” More comfort.

Calm Inflamed Gums

Bleeding gums are a sign of irritation and inflammation.


This formula avoids harsh foaming agents and includes botanicals chosen to support a calmer oral environment — helping reduce irritation and support healthy gum tissue.


Because strong teeth need healthy foundations.