Peppermint
India
Steam-distilled from peppermint leaves. Cool, fresh, naturally antibacterial. The clean finish your mouth recognises.
PubMed 40292252
The mineral your teeth are already made from
Hydroxyapatite
Same remineralisation job fluoride does. Different route — the one your body already uses.
Remineralising
Sensitivity relief
Cavity protect
The active ingredient
Micro Biomimetic Hydroxyapatite
The same mineral your teeth are already made from.
5% (50,000 ppm) bonds to the enamel surface and rebuilds the microscopic wear that brushing and acidic food leave behind.
Micro, not nano — 1.5 micron particles. Too big to cross cell walls, the right size to bond to enamel.
PMID: 34807345The Formula
Straight from Nature’s Medicine Cabinet.
Six botanical ingredients. All used for oral care long before toothpaste came in a plastic tube. Every one of them supports your health, backed by science .
Clove Bud Oil
Madagascar
The oil your grandmother reached for when a tooth ached. Rich in eugenol — antibacterial, mildly numbing, supports remineralisation. Still works.
PubMed 22997520
Lemon
Italy
Cold-pressed from lemon peel. Demonstrates antimicrobial activity against oral bacteria linked to halitosis and plaque. Flavour doesn’t equal acidity.
PubMed 36827671
Eucalyptus
China
The reason old-school mouthwashes smell medicinal. Eucalyptol reduces gingival inflammation and inhibits plaque biofilms. Good on gums.
PubMed 38389967
Cinnamon Bark
Indonesia
Steam-distilled bark oil, rich in cinnamaldehyde. Inhibits oral pathogens and reduces biofilm formation.
PubMed 32932678
Aloe Vera
Spain
Juice from the inner leaf. In a randomised controlled trial, aloe vera mouthwash reduced plaque and gum inflammation as effectively as chlorhexidine — without the side effects.
PubMed 39262544Dentist-approved
Your dentist will notice.
780 verified reviews. The ones where a dentist noticed are our favourite kind.
What to expect
It won’t foam. That’s the point.
Most toothpaste foams because of SLS — a detergent. The foam is a cosmetic effect. It has nothing to do with cleaning your teeth, and it can be hard on the oral microbiome.
We didn’t put any SLS in ours. So ours doesn’t foam. You get a smooth paste on the brush and a fresher, squeaky-clean mouth afterwards. This takes most people a few days to get used to. After that, they tell us they can’t go back.
Founder note
I had gum disease, a toothache, and an infection.
The products I’d been using all my life weren’t touching any of it. I needed something natural that could make a real difference to health — using rich botanical ingredients with powerful medicinal qualities, and with clinical science to back them up. Nothing on the shelf did this. So I formulated Truthpaste myself.
Today, every jar is made in-house by our team in Brighton. Every ingredient earns its place — clinically proven to improve health, or it doesn’t go in. And I taste-test every batch myself before it ships.
∼ Marisa Battrick, founder
What’s not in the tube
We didn’t put any of this in.
SLS
A foaming detergent. Cosmetic. We didn’t need it.
Titanium Dioxide
Whitens the paste, not your teeth. Flagged by the EU as a food-safety concern. We didn’t need it.
Fluoride
Powered by hydroxyapatite instead — the same mineral your teeth are made from.
Palm Oil
Deforestation in a tube. We didn’t need it.
Saccharin
A synthetic sweetener. We don’t use any sweeteners at all — just a touch of plant-derived glycerine.
Artificial Flavours
We use real essential oils instead. Peppermint, fennel, orange, spearmint.
Same shelf, completely different products.
Supermarket brands versus us.
Used the same way. Formulated completely differently.
Them
A Supermarket Product
Us
The Essentials Bundle
Foaming agents and detergents
Microbiome-friendly
Fluoride
Micro biomimetic hydroxyapatite
Titanium dioxide
No artificial colours
Artificial sweeteners
No artificial sweeteners — just natural ingredients
Synthetic flavours — listed only as ‘aroma’
Real essential oils, seven of them
Harsh chemicals like chlorhexidine
Aloe vera and vitamin E to soothe gums
Mass produced with cheap artificial ingredients
Crafted in the UK in small batches
Some of the reviews shown are from related products the merchant grouped with this one.
J
Fast and efficient service,happy with the products so far,the taste feeling leaves is very pleasant.definetly recommend 👌
k
Ive been struggling to find anything that really helps my gums as well as my teeth. Getting older, NHS dentist impossible to find; truthpaste goes far and beyond the capabilities of not only other natural toothpastes, but the modern day chemical storm horrors too. I am so glad I found this!
C
I was so excited when my starter bundle arrived in the post and the products did not disappoint! The paste is a bit strange at first but I put it on my brush and spread a layer of it on my teeth before brushing and it helps distribute it evenly. The taste is so fresh and my mouth feels the cleanest it's felt in years! I could see myself using this product forever 💛 and the eco conscience ethics of the company is a massive plus! I've told all my friends 😃
A
Love it love it love it … first experience my mouth felt alive … refreshing. A reduction of bleeding gums…. Im ecstatic… I love the spatula… whole thing feels upmarket… the negatives is the mouthwash should have the same ingredients of the truthpaste… Thank you
I
I recently decided to try Truthpaste after seeing it on Instagram. I had been trying to find a good toothpaste without Flouride and other toxic ingredients used by most leading toothpaste brands.
I have to say that this is the best toothpaste I have found that fits the criteria of what I was looking for. I like the Ethos and Ethics of this company too, which align well with my own values and ethics.
Sustainability sourced, GM free, synthetic free, Cruelty free. No Flouride, SLS/SLES Free, No Artificial Colourants, Palm Oil free, No Titanium Dioxide, Sulfates, Parabens etc
Overall I am very impressed with both the company itself and the products.
I haven't tried the other products just yet, but fully intend to do so. I will definitely be a repeat customer
A
I’ve never written a review before!! I’m in shock, my gums have stopped bleeding within 3days . I bought the original peppermint & wintergreen. It smells and tastes like the mouth wash at the dentist. I will never use anything else again . I’m so impressed .
W
Aww absolutely love this bundle I had this sore gum so thought to order the bundle to try , not gonna lye it’s superb feels and taste so natural ,very cleansing and the sore gum is better , love the mouth wash too it stays fresh for a long while , the bamboo floss dosent slip unlike those waxy ones used in past ! So not going to buy anything else apart from this range even better it’s made in Brighton 🤩
u
I’ve been looking for an eco toothpaste for ages. After trying tabs and refill options, I think I’ve found the one. I was never keen on dipping my toothbrush in a jar so hadn’t tried jar ones but I love that Truthpaste comes with a little spatula that I can just rinse after applying the toothpaste. It also has the best texture of any eco toothpaste I’ve tried and it leaves my teeth clean and sparkling. I’d definitely recommend it.
C
I love this strong minty clean toothpaste ... really does the job. Well done!
R
I don’t know if it’s the myrhh but this tastes like a truly luxurious toothpaste fit for a king, or queen!
My dentist said my oral health has improved so I’ll be recommending this. 👍🏼
M
I have tried all the flavours and I think this is my favourite. I love the taste and texture and my mouth feels so clean afterwards
A
I love the toothpaste ❤️ but previous metalic lids for jar was better, these new ones deform and hard to close and becomes black on insides.
G
Excellent product & speedy delivery, can’t be faulted!
L
It took me a few days to get used to the taste but so glad that I did get used to it. This is an excellent product, it leaves my mouth feeling fresh and clean and my teeth are looking better too! Thank you Truthpaste for a wonderful product.
R
I like the fact it ticks all the boxes - fluoride free, vegan, gum & enamel repair. Not so keen on the taste, I do miss the froth, I can't say for sure if the gum repair or enamel repair is on though, still might be a little too early to tell. Not sure how long that will take. At the minute not noticing any real difference. I guess I'll have to persevere.
J
I bought a bundle having suffered with gum disease and inflamed gums for as long as I can remember. Within a week of using the mouthwash and toothpaste, my gum health improved. I'm back to buy another bundle.
T
Great bundle. Really enjoying this alternative without fluoride natural paste!
A
Was sceptical at first, but needn’t be, really great product. Took a few times to get used to the taste, but now, using it just like any other toothpaste. And love that it’s in a glass jar and not an annoying tube!
L
Original: Peppermint & Wintergreen (100ml)
K
Brilliant stuff
z
Lovin the toothpaste teeth feel so clean
D
I appreciate the quality ingredients but I haven’t seen or felt any difference. Also it didn’t feel fresh.
S
Great toothpaste. Have been using this toothpaste for a few years now. It really is great stuff and no nasty fluoride. Thoroughly recommended.
B
Original: Peppermint & Wintergreen (100ml)
N
I've taken to this truthpaste like back to basics toothpaste,
Reminds me of 70s dentist paste but not gritty. I'm able to clean to 2 mins electric without synthetic burning foam running down my chin and arm to elbow...
And after my mouth and gums feel dentist clean less bleeding and inflammation after only a few days, highly recommend 5☆& 🇬🇧
D
Massive gum improvement... also results in..... no more gum bleeding.... enamel shining..... breath improvement....