Cruelty Free Toothpaste

Original: Fennel (100ml)


  • Revive your dental routine with bold flavours and natural oils that leave you feeling so fresh it tingles.

    Harnessing the antibacterial & anti-inflammatory properties of natural botanicals for a strong, long-lasting freshness that supports gum health and maintains a healthy pH balance.

    Our unique formula prevents plaque and decay-causing bacteria, whilst the Bentonite base removes surface stains, absorbs and removes bacteria and pathogens, and provides essential minerals for the teeth.

    Ethically sourced, sustainable, cruelty-free, plastic-free; Truthpaste Original's unique formula means a clean, fresh and eco-friendly smile.

    Free from: Fluoride, SLS, Palm Oil, Triclosan & Glycerine, Titanium Dioxide & Gluten.

    Use: Our 100ml jars last up to 3 months with one person brushing twice a day - that's just 8p a day!

Natural toothpastes for sensitive teeth

Our natural toothpastes are carefully formulated and are suitable for those with sensitive teeth, and have been recommended by our customers!
Don't just take our word for it - see what customers are saying

Customer Reviews

Based on 34 reviews
Sharon Johnson
Awesome product

Absolutely love the fennel flavour. Tastes great and does an amazing job. Will continue to use. Ticks all the boxes for me.

Lindsay Wolf

I liked the previous one (kid's). This fennel is horribly bitter to me. I can't use it. Will have to order the kids one again. I never had this problem with Fennel from other toothpaste brands. Very disappointed.

Pennie Hayes
Love it!

A very different taste to "normal" toothpaste! But I like it and no nasties means it's great for all the family :)

Deborah Miller
It grows on you

This is my first time using the Fennel version of this paste. I think I was expecting it to be far more aniseedy than it is. It tasted curiously oniony when I first tried it. However, it has grown on me and I don't mind the flavour now because once you get going brushing your teeth it becomes less overpowering. It is really very good toothpaste and my teeth feel very clean after use. It was just a question of getting used to it initially. I am very glad I persevered though and would completely recommend it. I love the fact that its not packaged in plastic, is sustainable, lasts a very long time, produces an excellent result with minimal impact on the planet and is affordable. I couldn't be happier. Five stars all the way.

Fennel flavour is fantastic

The fennel truthpaste is amazing. A really zingy flavour to wake you up in the morning.