[{"id":155242496087,"handle":"all-products","title":"All Products","updated_at":"2021-04-14T22:16:04+01:00","body_html":"Our natural toothpastes available in strong and fresh adults flavours or sweet and mild for kids. With 100ml lasting one person up to 3 months, it's sustainable for the planet and your wallet.","published_at":"2020-02-03T18:25:01+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"truthpaste"}],"published_scope":"web","image":{"created_at":"2020-04-20T12:28:21+01:00","alt":null,"width":2000,"height":1333,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/6814\/8486\/collections\/Untitled_design_2_65b2434d-d090-4d00-9163-9aa3acff0a20.png?v=1604302687"}},{"id":162369863767,"handle":"cruelty-free-toothpaste","title":"Cruelty Free Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"\u003cspan data-mce-fragment=\"1\"\u003eAll of our products are registered Vegan and Cruelty-Free by the Vegan Society. We don’t believe in harming animals for health and beauty.  \u003c\/span\u003e","published_at":"2020-11-30T13:37:14+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"},{"id":162370093143,"handle":"eco-friendly-toothpastes","title":"Eco Friendly Toothpastes","updated_at":"2021-04-14T22:16:04+01:00","body_html":"\u003cp\u003eAll of our Toothpaste is made using environmentally friendly materials and processes. We are committed to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsing zero waste and recyclable packaging\u003c\/li\u003e\n\u003cli\u003eUsing sustainable ingredients, and organic where possible\u003c\/li\u003e\n\u003cli\u003eEnsuring that farming and production of our ingredients causes no harm to the planet\u003c\/li\u003e\n\u003cli\u003eHonest about the ingredients which we use in truthpaste\u003c\/li\u003e\n\u003cli\u003eWe do not believe in using animal products or testing on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-11-30T14:01:37+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"},{"id":162370289751,"handle":"fennel-toothpaste","title":"Fennel Toothpaste","updated_at":"2021-04-14T22:15:16+01:00","body_html":"","published_at":"2020-11-30T14:22:15+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"fennel"}],"published_scope":"web"},{"id":162369994839,"handle":"fluoride-free-toothpaste","title":"Fluoride Free Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"\u003cp\u003eShould toothpaste have fluoride? This is a continuing debate and there are salient points on both sides of the argument. At truthpaste we have \u003ca href=\"https:\/\/truthpaste.co.uk\/blogs\/behind-the-truth\/fluoride\"\u003eresearched this in depth \u003c\/a\u003eand decided that we want to offer a choice. \u003cbr\u003e\u003cbr\u003eThere is much evidence to suggest that fluoride is great for your oral care routine, some would argue that it is necessary for healthy tooth enamel and fighting plaque. Whilst there is strong evidence to support this, it’s important to look at the concerns surrounding fluoride too, and why many make a conscious choice to avoid it.\u003c\/p\u003e\n\u003cp\u003eFluorosis - described as “very fine pearly white lines or flecking on the surface of the teeth. Severe fluorosis can cause the tooth's enamel to become pitted or discoloured.” This is a condition that occurs when developing teeth are overly exposed to fluoride whilst still developing, usually in children under 8 years who are growing their adult teeth.\u003c\/p\u003e\n\u003cp\u003eFluoride toxicity - Realistically, it is very rarely found in adults in developed parts of the world. 80% of cases are found in children under the age of six due to ingesting toothpaste or mouthwash containing fluoride.\u003c\/p\u003e\n\u003cp\u003eThere are larger concerns linking the use of fluoride to certain types of bone cancer. It is important to note that these concerns stem from the fluoridation of water sources and not from dental products. However, the concerns are what lead may to seek a fluoride free alternative.\u003c\/p\u003e\n\u003cp\u003eWe will always actively encourage and recommend that your own research is crucial when making the decision to use toothpaste with or without fluoride. Your dentist or dental hygienist is the best person to speak with regarding your teeth, and the best way to keep your mouth healthy.\u003c\/p\u003e","published_at":"2020-11-30T13:50:27+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"natural fluoride free toothpaste"},{"column":"tag","relation":"equals","condition":"fluoride free toothpaste"},{"column":"tag","relation":"equals","condition":"childrens fluoride free toothpaste"}],"published_scope":"web"},{"id":162344009815,"handle":"natural-zero-waste-toothpaste","title":"Natural zero waste toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"","published_at":"2020-11-26T11:15:25+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web"},{"id":162370224215,"handle":"organic-vegan-toothpaste","title":"Organic Vegan Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"All of our toothpastes are made from vegan ingredients, not tested on animals and utilise organic ingredients where possible. Please check each product listing for full details on the \u003ca href=\"https:\/\/truthpaste.co.uk\/pages\/ingredients\"\u003eorganic ingredients\u003c\/a\u003e used.","published_at":"2020-11-30T14:18:40+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"vegan childrens toothpaste"},{"column":"tag","relation":"equals","condition":"vegan toothpaste"}],"published_scope":"web"},{"id":162370191447,"handle":"palm-oil-free-toothpaste","title":"Palm Oil Free Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"Browse our range of toothpastes all made without Palm Oil.","published_at":"2020-11-30T14:16:05+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"},{"id":162369929303,"handle":"sls-free-toothpaste","title":"SLS Free Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"\u003cp\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cspan\u003etruthpaste\u003c\/span\u003e\u003cspan\u003e, we don’t believe in using SLS (Sodium lauryl sulfate). SLS is widely used in many cosmetics across the world as a foaming agent, and so often found in many synthetic based toothpastes. \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSLS is problematic for several reasons, from it’s production to its effect on hair and skin and, ultimately, on our environment. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/truthpaste.co.uk\/collections\/palm-oil-free-toothpaste\"\u003e Palm oil\u003c\/a\u003e and petroleum are often used in the production of most SLS, and whilst there is some effort to try and find a suitable alternative, the vast majority is still using it, causing the destruction of the rainforest. \u003c\/li\u003e\n\u003cli\u003eIn hair and skin products, repeated use leads to drying of the skin or scalp. It strips the skin of it’s natural oils and in severe cases can lead to skin issues like eczema or dermatitis. If you are prone to allergies then SLS in your toothpaste can cause selling or ulcers or just make your whole mouth feel uncomfortable. \u003c\/li\u003e\n\u003cli\u003eThe full effects of SLS chemicals on our environment are still only now becoming clear. It is considered to be toxic to aquatic life on it’s own. Whilst this means that small amounts in household products, like toothpaste, are unlikely to cause harm when washed down a sink, if it is not treated or disposed of correctly during production, the effects on the environment can be devastating. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThere is much debate over the use of SLS and arguments for and against the use of it. We feel that it doesn’t belong in \u003c\/span\u003e\u003cspan\u003etruthpaste\u003c\/span\u003e\u003cspan\u003e. Given that it can irritate sensitive teeth and gums, and that it has limited benefits when compared to ingredients like bentonite clay and our mixture essential oils, we are happy to leave it well and truly off our ingredients list. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2020-11-30T13:38:30+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"},{"id":162924003415,"handle":"truthpaste","title":"Truthpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"","published_at":"2021-02-19T11:14:57+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web"},{"id":7701364742,"handle":"frontpage","title":"truthpaste Original","updated_at":"2021-04-14T22:15:16+01:00","body_html":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis is where it all began.\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e truthpaste\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e original was developed to combine natural minerals from a bentonite base, with botanicals and essential oils. The result, a bold, natural alternative to conventional toothpaste. Choose between original flavours Fennel or Peppermint \u0026amp; Wintergreen. Unique, strong and packing a punch, these two classics have all the benefits of Aloe Vera, Neem and Myrrh.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-04-09T19:59:58+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","image":{"created_at":"2020-04-20T12:16:35+01:00","alt":null,"width":2000,"height":1333,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0003\/6814\/8486\/collections\/Untitled_design_1.png?v=1604302719"}},{"id":162370125911,"handle":"vegetarian-toothpaste","title":"Vegetarian Toothpaste","updated_at":"2021-04-14T22:16:04+01:00","body_html":"All of our toothpaste is vegetarian, containing no animal productand not tested on animals.","published_at":"2020-11-30T14:02:50+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"contains","condition":"toothpaste"}],"published_scope":"web"}]