HYDROXYAPATITE

Repair your enamel whilst you brush

Powered by hydroxyapatite — the same mineral your teeth are made from.

Strengthen Enamel

Reduce Sensitvitiy

Protect against Decay

Hydroxyapatite Toothpaste

 

Discover the future of enamel care with our Hydroxyapatite range.

From everyday protection to intensive repair, each formula harnesses the power of biomimetic hydroxyapatite — the same mineral your teeth are made of — to rebuild, strengthen, and whiten naturally.

Choose our daily toothpaste for lasting protection, the world’s first Enamel Repair Mask for professional-strength restoration, or bundle up with Enamel+ for complete care.

Science-backed, fluoride-free, and powered by bold botanicals, this collection is designed to help you protect your teeth and restore confidence in your oral health.

Science-backed, naturally powerful, and kind to your mouth.

 


What is hydroxyapatite?

The mineral your teeth are made of

Hydroxyapatite makes up 97% of tooth enamel and 70% of dentin.

Every time you eat or drink acidic foods, tiny amounts of these minerals dissolve from the tooth surface. This is called demineralisation.

Hydroxyapatite toothpaste helps replace those lost minerals — repairing enamel from the outside in.

Enamel+ BUndle

A complete oral care system designed to strengthen enamel and support a balanced oral microbiome. Hydroxyapatite restores lost minerals in teeth, while the Enamel Repair Mask delivers an intensive boost for deeper remineralisation.

Paired with our probiotic mouthwash to rebalance the oral microbiome and support healthier gums.

WHAT HAPPENS WHAN YOU BRUSH WITH HYDROXYAPATITE?

When hydroxyapatite particles contact your teeth, they:

  1. Fill microscopic defects in enamel
  2. Bind to the tooth surface
  3. Rebuild the mineral structure

Over time this helps:

  • Strengthen weakened enamel
  • Reduce sensitivity
  • Create a smoother, stronger tooth surface

Instead of coating teeth with chemicals, hydroxyapatite restores what your teeth are naturally made from.

Enamel Repair Duo

A two-step system designed to rebuild and strengthen enamel. The hydroxyapatite toothpaste helps restore lost minerals during daily brushing, while the Enamel Repair Mask delivers a concentrated treatment to reinforce weak or sensitive teeth.

Used together, they support long-term remineralisation and stronger, more resilient enamel.A two-step system designed to rebuild and strengthen enamel. The hydroxyapatite toothpaste helps restore lost minerals during daily brushing, while the Enamel Repair Mask delivers a concentrated treatment to reinforce weak or sensitive teeth.

Used together, they support long-term remineralisation and stronger, more resilient enamel.

Strengthen Enamel

Replace lost mineral and repair damage

Reduce Sensitivity

Stronger enamel forms a protective layer to reduce sensitivity

Safely Whiten

New mineral deposits brighten teeth and remove stains

Micro Vs Nano hydroxyapatite

Not all hydroxyapatite is the same.

Some brands use nano hydroxyapatite, which has extremely tiny particles. There are restrictions on nano particles due to safety concerns.

Truthpaste uses micro hydroxyapatite particles (1.5 microns).

Why this matters:

  • Demineralised enamel tubules are around 2.5 microns
  • Our micro-sized particles are small enough to penetrate the tooth surface
  • While avoiding concerns around nanoparticles

This allows hydroxyapatite to enter weakened enamel and support remineralisation.

EMPTY DOM REMOVE PROTECTOR