What makes Truthpaste different?
Truthpaste was built on a simple principle:
Oral care should actively support health — not just clean your teeth.
That principle guides every ingredient choice, every formula, and every product we make.
Our Ingredients
Every ingredient we use is chosen for a reason — backed by research, selected for function, and formulated to actively support oral health, not just clean teeth.
Aloe Vera
Prebiotic | Anti-Plaque | Anti-
Inflammatory | Gum Health |
Wound Healing
Spain
Bentonite
Cleaning | Mineral Rich |
Stain Removal
USA
Calendula
Anti-Plaque | Gum Disease |
Lichen Planus | Anti-Inflammatory
UK
Cinnamon
Anti-Plaque | Anti- Inflammatory |
Antimicrobial
Indonesia
Clove Bud
Anti-Plaque | Pain Relief |
Gum Support
Madagascar
Eucalyptus
Gum Health | Anti-Inflammatory |
Anti-Plaque
China
Fennel
pH Balance | Anti-Plaque |
Gum Health
Hungary
Hydroxyapatite
Remineralising | Anti-Cavity |
Sensitivity Relief
Italy
Lactobacillus Ferment
Microbiome Support | Biofilm Balance |
Gum Health
Europe
Lemon
Fresh Breath | Anti-Plaque |
Anti-Inflammatory
Italy
Myrrh
Receding Gums | Anti-Plaque
Anti-Inflammatory
Somalia
Neem
Anti-Plaque | Anti-Cariogenic |
Anti-Inflammatory | Gum Health
India
Orange
Anti-Plaque | Gum Health |
Anti-Cavity
Brazil
Peppermint
Anti-Inflammatory | Anti-Plaque |
Fresh Breath
India
Spearmint
Fresh Breath | Gum Support |
Anti-Plaque
USA
Tea Tree
Gum Health | Anti-Microbial
Australia
Vitamin E (Tocopherol)
Anti-Inflammatory | Antioxidant
Gum Support
Argentina
Wintergreen
Anti-Plaque | Anti-Inflammatory |
Fresh Breath | Analgesic
Nepal
See all 18
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Abrasives that don't just clean
Most toothpaste's use hydrated silica as their mineral base. Its cheap, its compatible with most ingredients, but it doesn't provide essential minerals. That's where we're different - we use a unique blend of calcium carbonate and bentonite. These don't just clean and polish, but also provide essential minerals to your oral health.
Calcium & Bentonite Vs Hydrated Silica
VS.
Removes plaque
Removes plaque
Polishes stains
Polishes stains
Provides minerals to teeth
Provides minerals to teeth
Contributes calcium to saliva
Contributes calcium to saliva
Supports remineralisation
Supports remineralisation
TOOTHPASTE VS TRUTHPASTE
Most toothpastes are mostly water, bulk fillers and texture agents — abrasives, artificial colours, sweeteners, flavours, preservatives and binders.
The ingredients that actually benefit your oral health? Often present in small amounts.
Truthpaste is different.
We removed the unnecessary bulk.
Instead, every ingreidient in your jar is there for a reason:
- Essential minerals that support enamel and remineralisation
- Botanical actives with evidence for reducing plaque and supporting gum health
- No harsh foaming agents
- No cosmetic fillers just to pad out a formula
Every ingredient earns its place.
Because daily oral care should do more than just clean — it should actively support the health of your teeth and gums over time.
TOOTHPASTE VS TRUTHPASTE
Let customers speak for us
I’ve been using the hydroxyapatite peppermint toothpaste and enamel repair mask and I’m amazed with the results. No tooth sensitivity now which is great but what’s amazed me are the two discoloured gum line cavities which have been healed by the products. The colour of my teeth because of lack of enamel is also improved. I’m delighted. Thank you.
Tubs not tubes no more squeezing and overall a healthy option than shop bought fluride paste . I've been using this for awhile and my gum health has improved and my gut health never going back to ordinary paste again
This is my second pot. I love it, my teeth look and feel better, and I do prefer the citrus over mint.
The peppermint truth paste is so refreshing and your teeth feel so clean
Orange and fennel, what an interesting combination. Love the flavour. Use it a couple of times a week, along with the hydroxyapatite toothpaste the rest of the time.
My teeth feel great since making the change.
Well I never imagined that I'd be cleaning my teeth with something citrus flavoured, but I really like like it, and my teeth feel great afterwards.
So glad that I tried it. Already got my next pot ready to go when this one is finished.
Great toothpaste. Daughter’s fave. And it works like a dream with no nasties!
I was having a problem with some teeth. I'm happy to say that using this product has definitely helped. Therefore I'm now a returning customer
I’ve been using for around 4 months now . This is great , it makes your teeth super clean and fresh
Tastes good&doesn't foam. Definitely plan to keep using.
Improvements noticed in only a weeks use, teeth look whiter, gums look healthier! Plus great tasting products! Would recommend!
My primary "want" for this was the zero flouride. My sensitivity has ceased and a niggley little tooth ache has passed on. 6+ months in and I'm confident to say this is exactly what I needed.