
Moving towards a circular economy
We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.

To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
from 1693 reviewsThe Mouthwash is fantastic but bottle very small does not last long.

The Hydroxyapatite Toothpaste is excellent and works on sensitive teeth. I have been trying to get away from Sensodyne for some time by using other less chemical based toothpastes including other types of Truthpaste but after a few days of using the 'other' the sensitivity was back and I had to go back to Sensodyne. Thankfully, Hydroxyapatite is amazing and I have no sensitivity so will continue to use.

I find that this toothpaste helps to remove staining

I am very impressed with the bundle. My teeth are whiter and not so sensitive. My teeth feel clean all day too.

I e been wanting to get away from froride for a while, truthpaste was my first experiment, I'm now on peppermint & spearmint truthpaste and I'm quite happy to stick with it, it's healthy, froride free, and gives me a super clean feel.. that's all I require..X

Love it nice peppermint flavour that refresh my mouth

I love this mouthwash. My mouth feels so clean and fresh after using. Great for in between meals and is really good at getting pesky bits of food from between my teeth.

I've been using this truthpaste for about a month and it has helped with the sensitivity of my teeth and also plaque. It also seems to be helping remineralise my teeth but I think it's going to take a little longer to be sure of that.
The peppermint flavour is quite strong and it would be good to see it available in an alternative flavour such as fennel. Peppermint could cancel out the benefits of homeopathic remedies for those who use them.

We got 4 pots and had to inspect them pretty closely to find the flaws! The toothpaste tastes exactly the same and it's my favourite toothpaste in the world. Get it!

This tooth paste has a great taste leaves your mouth fresh , I noticed my teeth definitely look whiter /and enamel denser and stronger in two weeks of use. Win win 🥇

I like the fresh flavour of the fennel.
Also I use homeopathic remedies and value fennel toothpaste.
I feel that this toothpaste does my whole mouth and well being good.
thank you

Ive been struggling to find anything that really helps my gums as well as my teeth. Getting older, NHS dentist impossible to find; truthpaste goes far and beyond the capabilities of not only other natural toothpastes, but the modern day chemical storm horrors too. I am so glad I found this!

All that needs to be said :-)

Great product great taste leaves whole mouth feeling fresh and clean. Love this brand

Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
Leave a comment