
Moving towards a circular economy
We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.

To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
from 628 reviewsI ordered a spatula as we've always used a wooden one & wanted something more hygenic & ended up with 3 because I hadn't noticed I'd clicked on toothpaste complete with a spatula so each pot I received came with their own so we now have plenty of easy to clean spatulas!

Happy to buy these after my dentist gave me the plastic version which I don't want to use then these popped up on Truthpaste.

Love it, leaves my teeth/mouth feeling clean and fresh, though I have previously used the wintergreen flavoured toothpaste and I do prefer the flavour of that one. Both gave the same cleaning and whitening experience though I prefer the blast of fresh wintergreen flavour :)
Any chance of a charcoal based toothpaste with the wintergreen ingredients?!?! :)
Overall love your toothpastes, brand, everything! Great price, quality and beliefs

Makes cleaning my teeth something I look forward to. A pleasant experience without the normal foaming quality and with the thought that you have put something much more wholesome in your mouth. Teeth feel clean and the taste is much more subtle than ordinary pastes.

I have been using this toothpaste for over a year now. It leaves a lovely fresh taste and I like to use plastic free products.

This amazing mouth wash works really well and tastes delicious 😋

Very handy for getting that toothpaste powder from the jar

I really like this one. It has got rid of my bad breath, and my teeth feel really clean after using it. It is definitely one of my favourites, along with the wintergreen. And best of all, its fluoride free.

they sent it i got it and its ok no bad stuff like SLS, Fluoride, Carregeenan etc...

Better than any of the competition. So easy to use and reach those little corners. Love the long handle. Last so much longer as well. A joy to use!!

This is my second order from truthpaste. This is a great bundle to add to my collection as it has the mouthwash cup and I needed more toothpaste, mouthwash and floss and I now have a spare spatula for my travel bag. Ordered the fennel toothpaste this time having tried all the flavours - this one is my favourite. Great products.

I have tried all the truthpaste flavours and the charcoal Peppermint & Spearmint is my favourite! I keep coming back to Truthpaste every time. My dentist has even commented that my brushing has improved.. of course it has! I'm no longer using harsh chemicals! Thank you truthpaste for providing us with excellent products!

My children love this toothpaste and use it without any issues.

Original: Peppermint & Wintergreen (100ml)

Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
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