We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.
To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
I’ve tried so many, including floss from the U.S and this surpasses them all. Despite being eco friendly, it also picks up more than any type I’ve tried previously.
I have used this toothpaste and mouthwash too now, I now have brought many more for family and friends too, such a good product, also the travel size is perfect for when away, my teeth have never felt better, and has deffo eased my sensitive teeth too.
After using my initial purchase I have also started to use the charcoal paste. Initial reaction is highly favourable, the taste and consistency is good and the effect on my gums has been positive. I will need a few weeks before I can positively give an in-depth review, but I am very happy with the initial impressions.
I ordered the hydroxyapatite toothpaste….never used before…..love it game changer for my sensitive teeth!
I am loving this easy to use tastes great. It doesn’t froth in the mouth or need to rinse it just leaves a wonderful clean fresh feeling. The floss is easy to use and doesn’t get caught up or wedged like others. The mouth wash has a real zing to it you can feel it working and refreshing your mouth between brushing.
I have been using the mask for over a week now and I can definitely feel the sensitivity on my teeth has reduced. I need to see how it is in a few months but so far I am pleased.
A tooth paste that does exactly what it claims, my teeth feel so much healthier.
Brought for my son his never going back to a normal toothpaste again he likes the fresh minty taste
It’s comforting knowing when my son inevitably swallows most of the toothpaste in his mouth, it’s natural and doesn’t contain nasty chemicals. He also enjoys the taste and the last natural toothpaste we had he would clamp his mouth shut, so we are very pleased with this product
Pleasantly surprised by this toothpaste, ive had some really bad tasting flouride free toothpastes so I had very low expectations. But ive enjoyed this one thoroughly, we also got the kids mild mint for my son and he can’t get enough. Really pleased we’ve found truth paste, love that it’s not in plastic too!
It has the tart, aromatic taste of normal toothpaste that promises to therefore be good for your teeth. Not being able to guarantee I will always clean twice a day, I find that my teeth have become stronger in their roots, they may have even self repaired in places and they're cleaner than they've ever been.
If more than one household member is using it, there needs to be a little spoon to neatly take some each time ("toothbrush marks" in the paste can be a little off-putting) It would be nice if the jar came with something small and biodegradable like that
These interdental brushes are very well designed for the job they have to do.
Also good to feel one is not adding to all the plastic that is out there.
Thank you.
Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
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