
Moving towards a circular economy
We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.

To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
from 1494 reviewsLove love love these deicious truthpastes! Teeth feel so clean and gums feel fresh and healthy. The flavours stay a while which is really nice - in fact I'm left craving when I run out! ;-)

My oral health has definitely improved and I love the taste and fresh feel this product gives my mouth

I am very impressed with this toothpaste. I was suffering with bleeding gums and after using it for just a week there has been a massive improvement in my oral health. I will definitely buy it again.

Great taste and leaves my mouth feeling fresh

This is my second time choosing this brand, and I was amazed by the results. It removes all the plaque and eliminates potent garlic and onion breath. The mint flavour is very strong.

Really amazing product , I’m trying my hardest to be free from any fluoride intake within toothpaste and to find a company who does this all natural and without fluoride !it’s just perfect for me . Will keep on buying here now !

Really helped my bleeding gums, been great for me!. A bit messy when using my electric toothbrush but as long as it improves my gum health l don’t care.
I’ll definitely continue using these products. Thank you.

I love it! I have quite bad gum disease and the combination of the paste and the probiotic mouthwash is really helping the inflammation. Thankyou 😊

Have been using Truthpaste mouthwash for less than a month have noticed the difference to my sore gums and tongue. I will definitely be buying this product again.

You must try this - highly recommend.

Just started using it and like the feel it leaves. Im hoping it helps with oral microbiome...

Original: Peppermint & Wintergreen (100ml)

Really is great
Gums happy and tastes good

My mouth , teeth and gums have never felt this good . Clean . My gums calm . No sensitivity . Smells and tastes so fresh . 5* or more

Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
Leave a comment