
Moving towards a circular economy
We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.

To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
from 1484 reviewsReally amazing product , I’m trying my hardest to be free from any fluoride intake within toothpaste and to find a company who does this all natural and without fluoride !it’s just perfect for me . Will keep on buying here now !

Really helped my bleeding gums, been great for me!. A bit messy when using my electric toothbrush but as long as it improves my gum health l don’t care.
I’ll definitely continue using these products. Thank you.

I love it! I have quite bad gum disease and the combination of the paste and the probiotic mouthwash is really helping the inflammation. Thankyou 😊

Have been using Truthpaste mouthwash for less than a month have noticed the difference to my sore gums and tongue. I will definitely be buying this product again.

You must try this - highly recommend.

Just started using it and like the feel it leaves. Im hoping it helps with oral microbiome...

Original: Peppermint & Wintergreen (100ml)

Really is great
Gums happy and tastes good

My mouth , teeth and gums have never felt this good . Clean . My gums calm . No sensitivity . Smells and tastes so fresh . 5* or more

Never liked cleaning my teeth! Sensitive teeth and gums the bane of my life. However enjoying the jar and spatula experience. Teeth feel very clean and polished to the tongue. However, slightly more sensitive as used to Sensodyne. Have you thought of adding clove to it to help with the sensitivity? Will keep using and trust my oral health will adapt.

I ordered some truthpaste to try after reading all the positive reviews. And I have not been disappointed! I’ve not had bleeding gums since I started using it, and it leaves my mouth feeling really clean and fresh. I also think the jar is going to last for ages! Really happy I gave this a try and will definitely be ordering more in the future ☺️

So it's been just over a year using truthpaste....I well not use anything else. My gums are better from using no fluoride mouthwash. Teeth feel much cleaner, not sensitive as did with a leading brand.

I’ve been using truthpaste for just over a week now and it has made such a difference. Previously I had problems with my gums bleeding and a sore tongue. It’s all settled down, even in this short period of time I can see and feel a real difference.I think my teeth look whiter too.

I've only been using this product for a week and already I can feel a huge difference in the cleanliness of my mouth. The flavour is wonderful and I am genuinely excited to brush my teeth!

Nice a refreshing. Good quality and worth subscribing monthly for this as an alternative to fluoride toothpaste.

Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
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