We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.
To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
I suffer from gum disease and despite the effort I was putting into my daily dental hygiene routine this was not making a difference.
I liked the idea that there was a more natural alternative available in these products so thought I would give them a go.
Within a few days of use I’ve already noticed a significant difference in how my gums look / feel and as an added bonus these products seem to also reduce staining. Both the toothpaste and mouth wash taste great too.
A complete convert!!
Thank you
I suffer with a lot of neuralgia and toothache issues, I’ve found using this calms my mouth and lessens the pain and it’s all natural
Since I started using Truthpaste I won’t be going back to my old toothpaste! This one tastes fresh, I appreciate the natural ingredients and I can feel it doing me good. So happy I discovered Truthpaste.
Has been accepted and liked and used by sensory avoiding kid. After trying many toothpastes this is a hit. Like that it’s not a subscription and will last a while.
I use this alternatively with the Fennel toothpaste to manage colour as well as continue to heal tooth and gum sensitivity. A great natural product for the teeth.
since using this toothpaste twice a day for 2 weeks solid, my tooth and gum sensitivity has nearly gone, my gums have returned to normal, and their swelling and redness has gone...
The taste is great. Only been using a couple of weeks but my teeth and gums health have definitely improved.
I have used other toothpastes in jars in the past and was not terribly impressed so continued to use SLS-free toothpaste in tubes (recycled by a local Terracycle scheme). When this scheme stopped I needed to investigate using toothpaste in jars once again. Saw this advertised on Facebook and tried it a few weeks ago. I am very happy with the results so far (in combination with a new recyclable electric toothbrush). Teeth feel very clean, gums are not inflamed and mouth feels fresh. Will continue to keep using and will definitely recommend. The only issue I have is splash marks of toothpaste all over the floor in the bathroom. I have reduced the amount I use and try to keep my mouth closed during cleaning but it still happens! Having to clean my floor each day is a fair price to pay for using this great toothpaste!
What a fab discovery.
No more sensitive teeth or inflammed gums.
This stuff is the best! Great consistency that doesn't fall off your brush or slop about making a mess. Nice tingly taste and squeaky clean teeth. The 'wonky' price is even better value, but actually just a little dab is needed for a really good clean so a jar lasts for yonks. I'm a truly happy Truthpaste user. How's that for a tongue twister!
A good brush. Tough but good. The toothpaste is good also. I have been using it every other day to get used to it. It’s soothing on the gums and mouth. The mouth wash makes my mouth feel fresh and nice.
I’m a repeat customer. This toothpaste leaves my teeth feeling clean and my mouth fresh. I love that it’s natural and is in a jar. I travel frequently and haven’t found the jar to be a problem.
I started using my truth paste just over a week ago and have definitely noticed a difference, my gums are not so sore and bleeding as much as before, looking forward to seeing the difference after a few more weeks of use, I’m very hopeful of a vast improvement, great product!
This is such a great toothpaste- just what I have been waiting for. My teeth feel like I'm doing them good with this one and I don't miss the froth at all
Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
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