We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.
To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
So it's been just over a year using truthpaste....I well not use anything else. My gums are better from using no fluoride mouthwash. Teeth feel much cleaner, not sensitive as did with a leading brand.
I’ve been using truthpaste for just over a week now and it has made such a difference. Previously I had problems with my gums bleeding and a sore tongue. It’s all settled down, even in this short period of time I can see and feel a real difference.I think my teeth look whiter too.
I've only been using this product for a week and already I can feel a huge difference in the cleanliness of my mouth. The flavour is wonderful and I am genuinely excited to brush my teeth!
Nice a refreshing. Good quality and worth subscribing monthly for this as an alternative to fluoride toothpaste.
It makes my mouth feel fresh and feels like it is doing something positive. I have various issues with my mouth and hadn't seen a dentist for a while but when I did, and had a deep clean, my gums were excellent. Hardly any bleeding when before it would have been a horror story. I credit this to the toothpaste.
I love the mouthwash too, although it's a strong taste.
Amazing, pleasant to use not like the usual ones
I have used truthpaste for a year now and all my sesitivity has gone , my gums are healthy no cavities and teeth still clean and white , with no nasties ,
will never go back to big corp poisons
I’ve been using truthpaste fennel flavour for ages since making an impulse buy at a farmers market…I used to have painfully sensitive teeth, but no more, this stuff works for me …no going back, I love it!
I’m chuffed to bits I found Truthpaste! My teeth were not in finest form and just a few weeks later they are almost pain free. I am waiting to see the dentist about a fissure in my molar and the pain is gone! I couldn’t even eat on the left side. What a relief🦷🤍I’ll be ordering my top up very soon. The only thing I need to get used to is the taste. It is good don’t get me wrong but it is quite tasteless after using sensitive toothpaste my whole life, just need to get used to a more natural flavour. Thank you so much 😁
The best tasting best clean feeling toothpaste ever.
A fantastic product.
I will never use any other brand
I have been using this toothpaste for just over a year now and will never go back! My dentist even asked what I was doing as my oral hygiene was brilliant! My gums are far less sensitive and my mouth biome is restored. Thank you.
A milder flavour than the original. My gums have stopped bleeding and are growing back. Great product.
I've had allergies to toothpaste and struggled with bleeding and receeding gums since pregnancy 20 years ago. My gums are no longer bleeding, they are growing back. Mouth feels clean. Not the nicest taste, but a small price to pay for a healthier mouth.
Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
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