
Moving towards a circular economy
We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.

To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
from 1538 reviewsTeeth so clean and fresh. Great for gums even helps my ulcers heal quickly

The Mouthwash Cup and Toothpaste Spatula can be re-used for a long time.
This Essential Bundle can come with one of four different flavoured toothpastes. Mouthwash can be with or without fluoride. A good starter kit for beginners and nice to support a small business that specialises in dental hygiene.

I love the freshness of this , stored in a bottle so good for the environment. Love the minty taste and feels like it’s doing a good job . 👍

Have full sized Wintergreen &Mint but fennel is nicer flavour. Does clean teeth well and think teeth are a bit whiter as well. Had to stop for a bit as was getting dizzy spells and wondered if the essential oils. Will try again to see but overall happy so far

Great product, effective dental brushes & more environmentally friendly than plastic.

Great product, highly recommend

Love the toothpaste, great flavour. Much better than conventional toothpaste. My gums are better, teeth feel so clean and fresh.
I have both flavours and alternate.
Great product.

This is my favourite toothpaste. I’ve tried the others and always come back to the Original Fennel.

Brilliant toothpaste, if I could give it more than 5 stars I would, my teeth feel so clean and the feeling lasts all day, lovely taste, and having the glass jar is so much nicer, easier to see when you need to order more. I'm never going back to my old toothpaste.

Excellent stuff i used to get sensitive teeth and gums regularly now I don't and my mouth feels so much better and cleaner no nasty chemicals all natural

Tried fennel, original and charcoal and they are all perfect. Very happy with the quality of toothpaste ✨️🙏✨️

This toothpaste has a lovely taste. It leaves my mouth feeling clean and fresh.

Fresh minty flavour, I really like it. A bit pricy but no nasties.

I had been using another well known probiotic toothpaste for about a year when my daughter mentioned to me she was worried about how much her teeth where bleeding (she was using fluoride toothpaste) so I came across truthpaste and thought I would get a starter pack for us both, well my daughter with two days said the bleeding was getting much less and I too just love the way it leaves my mouth and teeth feeling, have recommended to a few friends already

With it being all natural ingredients it's been very good and cleaning the stains off my teeth, also my sensitive has improved while using this now on my 2nd jar

Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
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