We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.
To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
Have used this toothpaste, love it, have brought some for my daughter and parter now!
Have been using for the last couple of weeks and already noticing the positive whitening effect it has. Interested to see how the 12% micro-Hydroxyapatite improves my teeth over time.
I’m very happy with this toothpaste, the peppermint flavour is so fresh feeling, I will buy it again
I've not been using this one long, and already feel a difference. I like the taste too.
Lovely toothpaste
Easy to apply with the spatulas
Really leaves my mouth clean and fresh
I wasn't sure what to expect from an orange and fennel flavour, but it has grown on me and I really like it now. Not sure about any whitening effects yet, perhaps it will take more time.
Tastes great. I have bought this 5 times.... love it.
Been using for a couple of months now, teeth are less sensitive, love the mouth wash (no alcohol) just added the enamel mask, and the organic one to help with receding gums, proof, first time in forever I’ve been to the dentist, and needed nothing done!!!
This is the nicest mouthwash I've ever had. Feels great in the mouth nice strong mint flavour without the burn.
I was skeptical about this toothpaste but after a couple of weeks use along with the mask I must say my teeth feel amazing, clean and stronger with much less sensitivity. I would highly recommend this toothpaste and mask to anyone who has sensitive teeth and wants a neutral alternative to chemical maiden fluoride toothpaste. This will be my new regular oral care from now on!
I came across this product on Instagram a few months ago and decided to give it a try as others on the market appear to be full of chemicals and always left a strange bitter aftertaste, I have to say this product did not dissapppoint! My gums feel healthier my mouth feels fresh after use and no aftertaste other than the fresh minty taste, I also love the small metal cup it comes with and a big plus is that this company is eco friendly. Definately my go to for the future.
Been using the toothpaste for a couple of months now, just gets the job done, love that they are not in a tube, just brought the new orange one, and the mouthwash, also the tooth enamel repair, love the little cup to rinse with, all I can’t fault any of it!
After numerous whitening treatments, I felt my teeth weren’t looking any brighter, only more transparent if anything, and the sensitivity was so bad!! I thought I’d try truthpaste for a bit as I was interested in the enamel rebuilding properties and that it reduces sensitivity. After using this for about a month, i’ve noticed my teeth are brighter, more opaque, even a couple of little lines/stains have disappeared! I haven’t tried whitening again yet so I don’t know if it’s helped with the sensitivity, but tbh I don’t feel I need to as this toothpaste has made my teeth so much healthier looking!! Teeth also feel amazingly clean and smooth.. only downside is I thought you’d get a spatula in the box like it shows in the photos but you dont do it can get a bit messy with the kids all dipping in lol but otherwise I’m a massive fan and I’m ordering my second jar now 🥰
Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
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