We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.
To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
I've been using Kingfisher toothpaste for years but thought I'd try Truthpaste as I'm now more sensitive at 66.
It took a few cleans to get used to the sensation, but now I love it. I feel like they're really clean.
Also using the enamel powder at night feels like its doing a lot of good. 2 weeks in and the sensitivity has definitely gone. Lets see if it stays away! Very pleased!
This toothpaste is pleasant and cleans my teeth really well. Would I recommend it…Definately.
Fabulous product, clear of any rubbish used in well known brands and my teeth feel REALLY CLEAN
Absolutely loving this new toothpaste, it tastes lovely and my teeth feel clean all day long.
Love the authenticity of a natural product, keeps my teeth white and mouth healthy without harmful chemicals
I bought a bundle having suffered with gum disease and inflamed gums for as long as I can remember. Within a week of using the mouthwash and toothpaste, my gum health improved. I'm back to buy another bundle.
Great bundle. Really enjoying this alternative without fluoride natural paste!
be warned strong, this is very strong and I love it, great for removing that nasty morning taste and can even chill chilli and curry breath
So glad I started using truthpaste….even my dentist noticed the improvement with my teeth!
Nice citrus taste , my teeth feel really clean. I would definitely recommend
As a person who has had problems for many years with my gums this product has been essential
My dentist has always pushed the main stream products on me but to no avail
Since using this I have seen a brilliant improvement and my dentist thinks it’s because of his product recommendations
Fast and efficient service,happy with the products so far,the taste feeling leaves is very pleasant.definetly recommend 👌
I love this stuff, I've been using it for the last six months.I had dreadful gum issues my hygienist was costing me a fortune but after using this for just three months everything turned around he couldn't believe the change and I am so happy with the results my gums and teeth look much better. I'm back to just once a year with my hygieneist now. saving me a fortune but enjoying my smile and healthy gums again.i would strongly recommend this product to everyone who listened. My daughter and stepdaughter are now using it too.
Was sceptical at first, but needn’t be, really great product. Took a few times to get used to the taste, but now, using it just like any other toothpaste. And love that it’s in a glass jar and not an annoying tube!
Truthpaste is the best I have found so far. Im trying all the flavours and types they have, but my favourite so far is the peppermint. Ive been trying to find the right toothpaste for years. And now I have found it! Thank you for making such a great product :)
Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
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