Beyond natural toothpaste

At Truthpaste, we take a huge amount of pride in our sustainable claim. A great deal of time and research goes into finding ingredients that are not just environmentally sustainable, but socially responsible.

If like many, the extent of your knowledge about myrrh is that some mages once came a very long way to offer it at an impromptu baby shower then you aren’t alone. Its rich, musky smell is used in incense and perfumes across the globe and it has a long and well-documented history for its medicinal values. 

There is so much more to myrrh than just a lovely smell. 

Whilst Organic is a term that is largely linked to farming and food, it’s a subject that we are passionate about at Truthpaste HQ. We actively look for ingredients that are certified organic to go in our award-winning formula. 

Organic farming is so much more than just ‘no pesticides’. This carefully designed method of farming food sustains soils, biodiversity, ecosystems and people. 

More and more shops are springing up offering zero-waste solutions for our homes. Importantly, more customers are actively seeking products that ditch the plastic in favour of reusable and recyclable, plastic-free alternatives. 

Is this enough, though? Well, it’s a good start. The pressure is starting to build on big businesses and conglomerates to start considering their impact on landfills and the climate crisis. 

With the devastating  effects right on our doorstep, we see the clear need for social change. We need to take responsibility urgently, as individuals and as a business to be proactive about making that change a reality. 

The benefits of leading the way to a more sustainable and eco conscious business extend the world over, whilst bringing us together on a local level, as a community.

The alarming lack of transparency around recycling practices means that well-meaning households are inadvertently guilty of contamination. WRAP (Waste and Resources Action Programme) report that in the last year, around 525,000 tonnes of recycling was rejected due to contamination.

What is the cost to the environment and the councils, and what can we all do to reduce recycling contamination?

We plant trees to restore ecosystems and livelihoods whilst increasing protection against the extremes of climate change in multiple regions of the tropical forest belt. We do this in ways that recreate and restore natural forest ecosystems using indigenous species, fostering local knowledge and skills, and promoting women's participation. We strive to do it intelligently, appropriately, respectfully and successfully.