
Your beginners how-to guide to going zero-waste
One of the things we are proud of at Truthpaste is our zero-waste packaging. We love seeing your ideas for reusing our glass jars. We also love that glass is one of the most easily recyclable materials going so nothing needs to go to landfill.
More and more shops are springing up offering zero-waste solutions for our homes. Importantly, more customers are actively seeking products that ditch the plastic in favour of reusable and recyclable, plastic-free alternatives.
Is this enough, though? Well, it’s a good start. The pressure is starting to build on big businesses and conglomerates to start considering their impact on landfills and the climate crisis.
How to go zero-waste
If you’re just starting on your zero-waste journey, or if you are just looking to up your game, the following tips can help.
Get Naked!
This one is great beginners! It's easy, just buy your products without the plastic wrapper (ie. Naked!) and get yourself a reusable plastic free bag to lower that carbon footprint even further.
Make a profit!
The focus tends to be on reduce, reuse and recycle. What about reselling? they say that one person’s rubbish is another person’s treasure. Clothes, furniture, unwanted gifts, all of these can potentially end up in landfill. Selling does need a little bit of organisation, but the positives far outweigh the negatives here. Ultimately this can benefit everyone involved, someone gets a bargain for something they love and you get to know that you’re not adding to the vast amounts of waste polluting the planet.
Don’t make a profit!
OK, you are a busy person. Selling can take a bit of patience and time and you need space in your wardrobe/house/cupboard quickly. Look up local charities or charity shops in your area. Many will provide a pickup service for larger items. Clothes banks are found with most recycling stations for a quick clear out. If you are donating to a charity shop then make sure that you check they are able to accept your donations by talking to an assistant. Unfortunately, items left in bags outside shops after hours can get damaged or the shops are not able to use them.
Avoid single-use plastics
It’s an obvious place to start but trickier than you might think. Recycling practice can vary between local councils, so it’s a good idea to contact yours and see what they will and won’t recycle as a start. Try keeping a diary of the single-use plastics that you do use. Choose an easy swap, such as a reusable water bottle, coffee cup or getting milk delivered in glass bottles. Keep the list as a reference and make more swaps gradually.
Demand zero-waste
The reality is that not all of the things you love and use are going to be recyclable or reusable. To reduce waste on a larger scale, companies and businesses need to take responsibility for their waste, their packaging, and making the appropriate changes. This is where you, the consumer, can really help. If you really love that moisturiser or shampoo, but the packaging isn’t recyclable, get in touch and let that business know! Find out if your local businesses are operating on a zero-to-landfill basis. Ask the questions and make them accountable.
We know that we need to make big changes if we’re going to reverse the damage contributing to the climate crisis. Big changes can be daunting so we hope these tips help to break the process down.
Zero-waste to landfill
It’s important to us, at Truthpaste, to keep waste to a minimum. Our HQ operates on a zero-to-landfill approach and we are always looking for the most sustainable way to produce and distribute our products. It’s our hope that we can be just one small step on your zero-waste journey.
Shop our zero waste toothpaste
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Let customers speak for us
from 1490 reviewsI am very impressed with this toothpaste. I was suffering with bleeding gums and after using it for just a week there has been a massive improvement in my oral health. I will definitely buy it again.

Great taste and leaves my mouth feeling fresh

This is my second time choosing this brand, and I was amazed by the results. It removes all the plaque and eliminates potent garlic and onion breath. The mint flavour is very strong.

Really amazing product , I’m trying my hardest to be free from any fluoride intake within toothpaste and to find a company who does this all natural and without fluoride !it’s just perfect for me . Will keep on buying here now !

Really helped my bleeding gums, been great for me!. A bit messy when using my electric toothbrush but as long as it improves my gum health l don’t care.
I’ll definitely continue using these products. Thank you.

I love it! I have quite bad gum disease and the combination of the paste and the probiotic mouthwash is really helping the inflammation. Thankyou 😊

Have been using Truthpaste mouthwash for less than a month have noticed the difference to my sore gums and tongue. I will definitely be buying this product again.

You must try this - highly recommend.

Just started using it and like the feel it leaves. Im hoping it helps with oral microbiome...

Original: Peppermint & Wintergreen (100ml)

Really is great
Gums happy and tastes good

My mouth , teeth and gums have never felt this good . Clean . My gums calm . No sensitivity . Smells and tastes so fresh . 5* or more

Never liked cleaning my teeth! Sensitive teeth and gums the bane of my life. However enjoying the jar and spatula experience. Teeth feel very clean and polished to the tongue. However, slightly more sensitive as used to Sensodyne. Have you thought of adding clove to it to help with the sensitivity? Will keep using and trust my oral health will adapt.

I ordered some truthpaste to try after reading all the positive reviews. And I have not been disappointed! I’ve not had bleeding gums since I started using it, and it leaves my mouth feeling really clean and fresh. I also think the jar is going to last for ages! Really happy I gave this a try and will definitely be ordering more in the future ☺️

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