
Your beginners how-to guide to going zero-waste
One of the things we are proud of at Truthpaste is our zero-waste packaging. We love seeing your ideas for reusing our glass jars. We also love that glass is one of the most easily recyclable materials going so nothing needs to go to landfill.
More and more shops are springing up offering zero-waste solutions for our homes. Importantly, more customers are actively seeking products that ditch the plastic in favour of reusable and recyclable, plastic-free alternatives.
Is this enough, though? Well, it’s a good start. The pressure is starting to build on big businesses and conglomerates to start considering their impact on landfills and the climate crisis.
How to go zero-waste
If you’re just starting on your zero-waste journey, or if you are just looking to up your game, the following tips can help.
Get Naked!
This one is great beginners! It's easy, just buy your products without the plastic wrapper (ie. Naked!) and get yourself a reusable plastic free bag to lower that carbon footprint even further.
Make a profit!
The focus tends to be on reduce, reuse and recycle. What about reselling? they say that one person’s rubbish is another person’s treasure. Clothes, furniture, unwanted gifts, all of these can potentially end up in landfill. Selling does need a little bit of organisation, but the positives far outweigh the negatives here. Ultimately this can benefit everyone involved, someone gets a bargain for something they love and you get to know that you’re not adding to the vast amounts of waste polluting the planet.
Don’t make a profit!
OK, you are a busy person. Selling can take a bit of patience and time and you need space in your wardrobe/house/cupboard quickly. Look up local charities or charity shops in your area. Many will provide a pickup service for larger items. Clothes banks are found with most recycling stations for a quick clear out. If you are donating to a charity shop then make sure that you check they are able to accept your donations by talking to an assistant. Unfortunately, items left in bags outside shops after hours can get damaged or the shops are not able to use them.
Avoid single-use plastics
It’s an obvious place to start but trickier than you might think. Recycling practice can vary between local councils, so it’s a good idea to contact yours and see what they will and won’t recycle as a start. Try keeping a diary of the single-use plastics that you do use. Choose an easy swap, such as a reusable water bottle, coffee cup or getting milk delivered in glass bottles. Keep the list as a reference and make more swaps gradually.
Demand zero-waste
The reality is that not all of the things you love and use are going to be recyclable or reusable. To reduce waste on a larger scale, companies and businesses need to take responsibility for their waste, their packaging, and making the appropriate changes. This is where you, the consumer, can really help. If you really love that moisturiser or shampoo, but the packaging isn’t recyclable, get in touch and let that business know! Find out if your local businesses are operating on a zero-to-landfill basis. Ask the questions and make them accountable.
We know that we need to make big changes if we’re going to reverse the damage contributing to the climate crisis. Big changes can be daunting so we hope these tips help to break the process down.
Zero-waste to landfill
It’s important to us, at Truthpaste, to keep waste to a minimum. Our HQ operates on a zero-to-landfill approach and we are always looking for the most sustainable way to produce and distribute our products. It’s our hope that we can be just one small step on your zero-waste journey.
Shop our zero waste toothpaste
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Let customers speak for us
from 1839 reviewsHaving long avoided mainstream mouthwashes, I was delighted to find this; that it has an added probiotic element, is a bonus. Tastes great, and leaves me enjoying my honeyed coffee all the more, knowing I can swish with this thereafter.

I bought this toothpaste as I was looking for something without harmful chemicals and plastic free. This toothpaste covers all that. Tastes great, leaves my teeth feeling really clean. Doesn’t stop sensitivity though.

I love the packaging and how my mouth feels clean

Have been using the bundle & its giving my great results. Less discomfort in my gums. And the enamel on the teeth look so much better than before, I started using Truthpaste. Fabulous that they come in glass jars ,Not plastic 😀. Will be continuing to purchase from now on .

Love using these toothpaste as my sensitivity has reduced and I feel my gums have also become less receded

Love the toothpaste!! It’s feels different from others!! More clean! Other products great too!
No plastic tubes and packaging! And love the quality of it you!!! Highly recommend!!

The best mouthwash Ive ever used. It tastes great, the effect is very long lasting and there’s no any nasties in it. Repeated purchase many times.

Staff were brilliant and the products are great, will continue to use and am going to get for myself too.

This kit is a nice step up from the mundane oral hygene routine stuff ive had in the past. The glass is a nice, almost luxury touch compared with the cheap single use plastics of everyday products. The mouthwash is strong but not overpowering. The toothpaste is a little "gritty" if anything but ive gotten used to it. And the floss does a good job as well.
All in all, a very nice set, does a good job and i will be back for more

The structure of my teeth has been perilous for years - I have long ground my teeth at night and don’t get on with mouthguards. So it is wonderful to know that each day I use something that is helping to counteract the impact of that grinding and the foods and drinks I consume. I also love that I am not throwing away this product, given the jar. I already cannot imagine using another toothpaste.

I have been using truthpaste for over a year and have noticed a real improvement in my teeth sensitivity and brightness. I will never go back to conventional toothpaste brands.

I have used Sensodyne since I had to see a gum specialist for mild gum disease. My teeth had become sensitive to cold water even. If I stopped using Sensodyne, the sensitivity returned but then that all changed with this toothpaste, so aptly named....Truthpaste. I saw the reel on social media claiming improvement from first use, I thought Yeah right but gave it a go. They were not wrong. My sensitivity has healed, I can enjoy cool water and my teeth passed my next dental exam - delighted and recommending everywhere and even stock it in my own health shop.

No bleeding gums since using your truth paste

Natural, in glass and fairly big. Since it doesn’t have sodium bicarbonate it doesn’t leave mouth ulcers like some natural toothpastes. Does a very good job! :)

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