
Your beginners how-to guide to going zero-waste
One of the things we are proud of at Truthpaste is our zero-waste packaging. We love seeing your ideas for reusing our glass jars. We also love that glass is one of the most easily recyclable materials going so nothing needs to go to landfill.
More and more shops are springing up offering zero-waste solutions for our homes. Importantly, more customers are actively seeking products that ditch the plastic in favour of reusable and recyclable, plastic-free alternatives.
Is this enough, though? Well, it’s a good start. The pressure is starting to build on big businesses and conglomerates to start considering their impact on landfills and the climate crisis.
How to go zero-waste
If you’re just starting on your zero-waste journey, or if you are just looking to up your game, the following tips can help.
Get Naked!
This one is great beginners! It's easy, just buy your products without the plastic wrapper (ie. Naked!) and get yourself a reusable plastic free bag to lower that carbon footprint even further.
Make a profit!
The focus tends to be on reduce, reuse and recycle. What about reselling? they say that one person’s rubbish is another person’s treasure. Clothes, furniture, unwanted gifts, all of these can potentially end up in landfill. Selling does need a little bit of organisation, but the positives far outweigh the negatives here. Ultimately this can benefit everyone involved, someone gets a bargain for something they love and you get to know that you’re not adding to the vast amounts of waste polluting the planet.
Don’t make a profit!
OK, you are a busy person. Selling can take a bit of patience and time and you need space in your wardrobe/house/cupboard quickly. Look up local charities or charity shops in your area. Many will provide a pickup service for larger items. Clothes banks are found with most recycling stations for a quick clear out. If you are donating to a charity shop then make sure that you check they are able to accept your donations by talking to an assistant. Unfortunately, items left in bags outside shops after hours can get damaged or the shops are not able to use them.
Avoid single-use plastics
It’s an obvious place to start but trickier than you might think. Recycling practice can vary between local councils, so it’s a good idea to contact yours and see what they will and won’t recycle as a start. Try keeping a diary of the single-use plastics that you do use. Choose an easy swap, such as a reusable water bottle, coffee cup or getting milk delivered in glass bottles. Keep the list as a reference and make more swaps gradually.
Demand zero-waste
The reality is that not all of the things you love and use are going to be recyclable or reusable. To reduce waste on a larger scale, companies and businesses need to take responsibility for their waste, their packaging, and making the appropriate changes. This is where you, the consumer, can really help. If you really love that moisturiser or shampoo, but the packaging isn’t recyclable, get in touch and let that business know! Find out if your local businesses are operating on a zero-to-landfill basis. Ask the questions and make them accountable.
We know that we need to make big changes if we’re going to reverse the damage contributing to the climate crisis. Big changes can be daunting so we hope these tips help to break the process down.
Zero-waste to landfill
It’s important to us, at Truthpaste, to keep waste to a minimum. Our HQ operates on a zero-to-landfill approach and we are always looking for the most sustainable way to produce and distribute our products. It’s our hope that we can be just one small step on your zero-waste journey.
Shop our zero waste toothpaste
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Let customers speak for us
from 1886 reviewsLovely little cup for mouthwash. Looks very chic, great size.

I've been using this every day for the past few days and can honestly say the difference in my teeth is amazing. Sensitivity has gone and my whole mouth looks and feels so much fresher and cleaner. I will continue to use and can't recommend highly enough.

I think I like this flavour the best, great taste and definitely helping to keep my teeth and gums healthier

Leaves your mouth and teeth clean and refreshed.

Fast delivery, good product. Actually better than I initially expected. Thank you

This toothpaste leaves my mouth feeling so fresh and my teeth so clean, love it!!!! And best of all no plastic waste.

Love the taste of all of the products. I always have a lovely clean, fresh mouth after brushing, plus there's no nasties in there to annoy your mouth - my gums have never been in such good condition

Really love this toothpaste, although should be a spatula in every box. Can get a bit sloppy just dipping in toothbrush. Also absolutely LOVE the repair mask. Have really felt a difference in my teeth very quickly.

I used the Enamel repair for two weeks and by week 2 when I flossed my gums didn’t bleed, I’m so happy thank you

I have been using this toothpaste for some time now and I am very pleased with the results. A tiny amount cleans, removes plaque and freshens your mouth. The jar lasts ages so is good value for money. I would recommend Truthpaste.

I have used this for 5 days & my teeth feel smoother & less sensitive already - I love it ❤

I admitted to my dentist what toothpaste I’m using this morning and she FREAKED out because of the no fluoride. I said to her, I’ve been using it for about 18 months, look at my notes and tell me what you see - I’d been in with the hygienist before and she went “oh - you got a gold star” and “you had 30% bleeding before and now none” So she then said you’ll be getting minor decay that we can’t see, lets do xrays to check - she said if there’s nothing on the xrays you win. Xrays perfect. Truthpaste wins.

I've been using this for almost 3 weeks and it is working well. My teeth are nowhere near as sensitive and they feel so smooth. I think it needs a bit longer for the whiteness to take effect but I am definitely going to keep using this. Thank you.

Amazing product! Cant live without it! Highly recommend!

Natural ingredients, recyclable or upcyclable containers, generous content - delivered almost before I ordered - it was so quick
I won’t be buying my toothpaste from anyone else.

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