April 22nd marks the birth of the modern environmental movement. Conceived in the USA in 1970 as a result of a growing public consciousness about the damage being caused to the planet. It was a resounding success. 20 million people gathered across the country to raise awareness of how 150 years of industrial development was impacting the health of the population and the environment.
Now in its 51st year, Earth Day has become a global movement changing the face of the world of industry. More and more, manufacturers are looking to reduce their impact on a global scale. In almost every aspect of modern life, it’s possible to see the way that communities and individuals are taking an active role in tackling climate crisis.
Like any radical movement, there was and still is fierce opposition to the message that Earth Day wants to promote. A great deal of cynicism and resistance from oil companies and large conglomerates has been a consistent issue in tackling the climate crisis.
With increasing evidence available by the day, it’s getting harder to ignore the stark reality that big changes need to be made.
Based in the vibrant city of Brighton, we find ourselves surrounded by a diverse and proactive community that wants to make a positive impact on climate change. Even here, it is sad to see the destructive effects that pollution has on our beaches and natural landscapes.
Regular beach clean-ups are organised here as a way to minimise the impact of the litter and plastic associated with a tourist hotspot. Whilst these help, there are still tragic reports of sea life washed up due to the steep increase in trawler activity. Dolphins and eels found with alarming regularity beached and caught in fishing gear.
Only recently, volunteers were called on to help remove a large amount of polystyrene balls washed up on our shores. Crabs, starfish and seaweed all found poisoned by harmful chemicals.
With the devastating effects right on our doorstep, we see the clear need for social change. We need to take responsibility urgently, as individuals and as a business to be proactive about making that change a reality.
The benefits of leading the way to a more sustainable and eco conscious business extend the world over, whilst bringing us together on a local level, as a community.
From our very first day, we have worked to make Truthpaste as kind to the planet as it is to your teeth. Our aim has always been to work in harmony with nature and this drives us to consider climate change and our impact in every aspect of our work.
Our commitment to positive environmental action drives our team.
We hope that more businesses, small and global, will use Earth Day to focus on what positive steps we can all take together to help protect our planet. We are always looking for ways we can improve and minimise our impact on the environment. We are always happy to hear about local or global initiatives which we can get involved with. We’d love to hear some of your suggestions!
Why do we use this carrier oil in Truthpaste?
In Ayurvedic practice, Calendula is used for oil pulling in much the same way that you would with coconut oil. The antiseptic properties work to prevent gingivitis and plaque build up. Studies suggest calendula can help to repair the soft tissue of the gums whilst actively fighting plaque.