
Tackling the Climate Crisis: A Global Effort
Earth Day
April 22nd marks the birth of the modern environmental movement. Conceived in the USA in 1970 as a result of a growing public consciousness about the damage being caused to the planet. It was a resounding success. 20 million people gathered across the country to raise awareness of how 150 years of industrial development was impacting the health of the population and the environment.
Now in its 51st year, Earth Day has become a global movement changing the face of the world of industry. More and more, manufacturers are looking to reduce their impact on a global scale. In almost every aspect of modern life, it’s possible to see the way that communities and individuals are taking an active role in tackling climate crisis.
Like any radical movement, there was and still is fierce opposition to the message that Earth Day wants to promote. A great deal of cynicism and resistance from oil companies and large conglomerates has been a consistent issue in tackling the climate crisis.
With increasing evidence available by the day, it’s getting harder to ignore the stark reality that big changes need to be made.
Brighton Beach: The climate crisis on our doorstep
Based in the vibrant city of Brighton, we find ourselves surrounded by a diverse and proactive community that wants to make a positive impact on climate change. Even here, it is sad to see the destructive effects that pollution has on our beaches and natural landscapes.
Regular beach clean-ups are organised here as a way to minimise the impact of the litter and plastic associated with a tourist hotspot. Whilst these help, there are still tragic reports of sea life washed up due to the steep increase in trawler activity. Dolphins and eels found with alarming regularity beached and caught in fishing gear.
Only recently, volunteers were called on to help remove a large amount of polystyrene balls washed up on our shores. Crabs, starfish and seaweed all found poisoned by harmful chemicals.
With the devastating effects right on our doorstep, we see the clear need for social change. We need to take responsibility urgently, as individuals and as a business to be proactive about making that change a reality.
The benefits of leading the way to a more sustainable and eco conscious business extend the world over, whilst bringing us together on a local level, as a community.
Our commitment to the environment
From our very first day, we have worked to make Truthpaste as kind to the planet as it is to your teeth. Our aim has always been to work in harmony with nature and this drives us to consider climate change and our impact in every aspect of our work.
Our commitment to positive environmental action drives our team.
- We are proud that our headquarters & Truthpaste factory are run on 100% renewable energy
- Our factory operates on a zero-to-landfill policy
- All of our packaging is 100% recyclable and plastic free
- We have never and will never use palm oil
- We use organic ingredients wherever possible
- We are committed to ensuring that all of our products are vegan & cruelty free and registered with the Vegan Society
- With every order of Truthpaste, we donate a tree with our partners, TreeSisters - This amazing charity supports social change, reforestation and gives towards resources and communities to work with the planet.
We hope that more businesses, small and global, will use Earth Day to focus on what positive steps we can all take together to help protect our planet. We are always looking for ways we can improve and minimise our impact on the environment. We are always happy to hear about local or global initiatives which we can get involved with. We’d love to hear some of your suggestions!
Let customers speak for us
from 1462 reviewsI’ve been using truthpaste fennel flavour for ages since making an impulse buy at a farmers market…I used to have painfully sensitive teeth, but no more, this stuff works for me …no going back, I love it!

I’m chuffed to bits I found Truthpaste! My teeth were not in finest form and just a few weeks later they are almost pain free. I am waiting to see the dentist about a fissure in my molar and the pain is gone! I couldn’t even eat on the left side. What a relief🦷🤍I’ll be ordering my top up very soon. The only thing I need to get used to is the taste. It is good don’t get me wrong but it is quite tasteless after using sensitive toothpaste my whole life, just need to get used to a more natural flavour. Thank you so much 😁

The best tasting best clean feeling toothpaste ever.
A fantastic product.
I will never use any other brand

I have been using this toothpaste for just over a year now and will never go back! My dentist even asked what I was doing as my oral hygiene was brilliant! My gums are far less sensitive and my mouth biome is restored. Thank you.

A milder flavour than the original. My gums have stopped bleeding and are growing back. Great product.

I've had allergies to toothpaste and struggled with bleeding and receeding gums since pregnancy 20 years ago. My gums are no longer bleeding, they are growing back. Mouth feels clean. Not the nicest taste, but a small price to pay for a healthier mouth.

Highly recommend on my 3rd bottle now.

Really good bundle. Definitely recommend. Glad I got as a bundle also brought the mouth wash and love it. Will be re ordering again once used all the toothpaste.

Really good. Highly recommend. Even as the wire is bendy it’s able to go around the teeth better and I love it. Feel like I’m getting a really good clean.

Amazing stuff! Go through it so quickly had to order another 2. Would highly recommend. The mint taste is also very strong and lasts a lot longer then most other mouth washes.

I have purchased this twice ,and love it . My dentist has noticed the difference,I think it would be difficult to go back to other toothpaste

I have deep pockets around my teeth, so I use a water flosser to remove the gunk. To my amazment, since using this product, I can report that just a 1/4 of gunk is now washed out of my mouth using the flosser- which tells me my gums are now shrinking around my teeth and they no longer bleed either! This I would never had believed was possible!

Original: Peppermint & Wintergreen (100ml)

Comments
Clare Dock
I am interested in your toothpaste as I like the idea of ethical products when I can source them. However I have some questions that I can’t find on your website.
I note your paste comes in a jar. Does that mean individual jar per person as presumably it is necessary to dip toothbrush into the pot?
I see that your products come from across the world. Are there not some alternatives that can be sourced in UK to lower air miles?
Thankyou
August 24, 2021
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