You can't regrow enamel, but you can remineralise
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Inspired by a toothache
Up to 90% of adults in the UK have some form of gum disease.
This can range from mild inflammation to advanced periodontal disease.
Left undressed, it can affect your entire body. Gum disease is linked to Alzheimer's disease, cardiovascular diseases, diabetes complications and premature labour.
Care for your whole mouth, not just your teeth with our organic botanical oral care.
A healthier mouth after one brush
Brush with organic botanicals for their antibacterial and anti-inflammatory properties.
Supercharge your oral health
✔️ Farewell fuzzy teeth
Don’t just remove plaque, prevent it. Anti-plaque botanical ingredients will make your mouth feel amazing all day, every day.
✔️ Feel amazingly fresh all day, every day.
Our antibacterial organic botanicals will leave your breath fresher for longer.
✔️ Deep but gentle clean
Bentonite based toothpaste for a naturally superior clean, without damaging enamel.
Choose your flavoursLatest News
Why Most Toothpastes Can’t Repair Enamel (and What Can)
Enamel is the hardest substance in the human body — but it isn’t invincible. Every day, acids from food and drink, plaque, and even over-brushing wear it down. Unlike bone, enamel can’t naturally regrow, which is why enamel loss leads to sensitivity, cavities, and yellowing over time.
Most toothpastes only protect what’s left. Fluoride, the standard active in mainstream formulas, helps resist acid attacks but doesn’t rebuild enamel. And with supermarket pastes made up of 95% filler ingredients — foaming agents, flavourings, and stabilisers — there’s little room for minerals that actually strengthen teeth.
That’s where hydroxyapatite comes in. Hydroxyapatite is the mineral your teeth are made of, and clinical studies show it can repair weakened enamel by replenishing lost minerals and sealing microscopic pores.
Is hydroxyapatite safe?
Hydroxyapatite is one of the hottest ingredients in oral care — but is it safe? In this article, we explore the science, the safety research, and why it’s a trusted mineral for repairing and protecting enamel.
Sweeteners and Your Gut: Unpacking the Surprising Science Behind Saccharin, Sucralose & Stevia
Online, “sweetener” has become a catch-all for “bad for you.” Many consumers lump together all sugar substitutes as harmful, creating fear around even the most scientifically promising options. This blanket fear is amplified by sensational headlines and misinformed social media posts.
But the science paints a more nuanced picture—some sweeteners may harm your health, while others can be beneficial—even prebiotic. Let's dive deeper.
Let customers speak for us
Great product really see the difference in my teeth.
Purchased more jars of truthpaste because I’m liking it and want to see more improvements to my teeth. There have been some already.. and I’m hoping for more. Started brushing more often to heal my mouth and using mouthwash even got a morning and evening toothbrush. I’m committed now.. watch this space!
Love the taste, handy size and great producr
Great product - no bleeding from gums & much reduced sensitivity. Tastes great. Definitely feeling the benefit.
The company has a strong ethos and offers excellent products and services all around.
I am very pleased with the mouthwash - non-toxic alternative to normal mouthwash is so refreshing - tastes nice too!
I'm so happy with how my teeth and gums feel now. I wasn't expecting such a change, my gums no longer bleed, they look and feel so much healthier and my teeth feel stronger. Genuinely love these natural products, thank you.
I have had problems with my teeth all through my life with sensitivity I was also allergic to mint so brushing my teeth has been a mammoth task. This toothpaste is amazing no sensitivity and it doesn't make me cough. It's vegan, cruelty free and can be wasted without dumping micro plastics into the already plastic filled world. It tastes great and my teeth feel very clean after use will be using this the rest of my life.
Tried most of the "clean" toothpastes/gels/powders etc, in an attempt to find a product that is not full of synthetics or unwarranted, harmful chemicals and this is the first one that offers effective cleaning and tooth care, combined with decent mouthfeel and flavour.
Whilst it might seem a bit expensive, it really isn't. The jar is lasting alot longer than I imagined and still loads left. I wasn't skimping on the amount for each use either. Great taste. Fresh and zingy.
I'm pleased with it. My denist said my hygiene was as good as it could be and I am holding gum disease stable ... but my dentist freaked out when I told him I was using this product and it had no fluoride in it. I couldn't remember the name of the Hydroxyapatite but I'm started to worry if I'm combating my gum disease and leaving myself open to tooth decay instead?
Could I have some reassurance please?
Have been looking around for alternative dental care products and this is the best so far. Fantastic toothpaste, leaving teeth feeling fabulously clean. Floss is definitely best I have tried so far as it does not break so readily as others but mostly it doesn't break at all. Mouthwash is wonderfully refreshing.
All good. Arrives promptly and does the job
Lovely toothpaste, very impressed, shall order again !
