You can't regrow enamel, but you can remineralise
Build your self-care ritual
Inspired by a toothache
Up to 90% of adults in the UK have some form of gum disease.
This can range from mild inflammation to advanced periodontal disease.
Left undressed, it can affect your entire body. Gum disease is linked to Alzheimer's disease, cardiovascular diseases, diabetes complications and premature labour.
Care for your whole mouth, not just your teeth with our organic botanical oral care.
A healthier mouth after one brush
Brush with organic botanicals for their antibacterial and anti-inflammatory properties.
Supercharge your oral health
✔️ Farewell fuzzy teeth
Don’t just remove plaque, prevent it. Anti-plaque botanical ingredients will make your mouth feel amazing all day, every day.
✔️ Feel amazingly fresh all day, every day.
Our antibacterial organic botanicals will leave your breath fresher for longer.
✔️ Deep but gentle clean
Bentonite based toothpaste for a naturally superior clean, without damaging enamel.
Choose your flavoursLatest News
Sweeteners and Your Gut: Unpacking the Surprising Science Behind Saccharin, Sucralose & Stevia
Online, “sweetener” has become a catch-all for “bad for you.” Many consumers lump together all sugar substitutes as harmful, creating fear around even the most scientifically promising options. This blanket fear is amplified by sensational headlines and misinformed social media posts.
But the science paints a more nuanced picture—some sweeteners may harm your health, while others can be beneficial—even prebiotic. Let's dive deeper.
How Much Hydroxyapatite Do You Really Need in Toothpaste?
Hydroxyapatite (HAp) has become one of the most talked-about ingredients in oral care — and for good reason. It’s the same mineral your teeth and bones are made of, and it plays a powerful role in remineralising enamel, reducing sensitivity, and even naturally whitening teeth.
But with some people shouting about “10% hydroxyapatite” and brands quietly sprinkling in a trace amount just to put it on the label, it’s no wonder people are asking: how much hydroxyapatite do you actually need for it to work?
The Truth About Sunflower Seed Oil
Let customers speak for us
Great it expands slightly to get into the gaps well. My gums feel healthier.
I love this toothpaste, my mouth feels fresh and so clean
My teeth were starting to become sensitive with middle age and this toothpaste has really helped to reverse that. My teeth and gums feel stronger now.
I really enjoy using the mouthwash. It is strong so sometimes I dilute it a little. But it really freshens up my mouth both post teeth brushing and throughout the day
Previously bought the wintergreen toothpaste, which didn’t suit me. I love the peppermint one especially as it includes hydroxyapatite. Long lasting and no plastic waste.
I bought the soft toothbrush which was perfect. Nice looking sustainable product. I have bought two more since.
Love this product it’s a clean fresh product that I enjoy in my morning and evening bathroom routine
I have been using truthpaste for over a year now and my gums and teeth are extremely the better for it.I advise anyone to try it
I'm liking the results that I'm getting with the product
I've been having a bit of trouble with a low grade infection under a crown that has been in situ for quite a while and since using the mouthwash it seems to have diminished.
I am so pleased with my purchase. Knowing that what I am cleaning my teeth with is much healthy for them, when compared to the supermarket brands that are full of toxic chemicals.
