Natural, in glass and fairly big. Since it doesn’t have sodium bicarbonate it doesn’t leave mouth ulcers like some natural toothpastes. Does a very good job! :)

Great product really see the difference in my teeth.

Purchased more jars of truthpaste because I’m liking it and want to see more improvements to my teeth. There have been some already.. and I’m hoping for more. Started brushing more often to heal my mouth and using mouthwash even got a morning and evening toothbrush. I’m committed now.. watch this space!

Love the taste, handy size and great producr

Great product - no bleeding from gums & much reduced sensitivity. Tastes great. Definitely feeling the benefit.

The company has a strong ethos and offers excellent products and services all around.

I am very pleased with the mouthwash - non-toxic alternative to normal mouthwash is so refreshing - tastes nice too!

I'm so happy with how my teeth and gums feel now. I wasn't expecting such a change, my gums no longer bleed, they look and feel so much healthier and my teeth feel stronger. Genuinely love these natural products, thank you.

I have had problems with my teeth all through my life with sensitivity I was also allergic to mint so brushing my teeth has been a mammoth task. This toothpaste is amazing no sensitivity and it doesn't make me cough. It's vegan, cruelty free and can be wasted without dumping micro plastics into the already plastic filled world. It tastes great and my teeth feel very clean after use will be using this the rest of my life.

Tried most of the "clean" toothpastes/gels/powders etc, in an attempt to find a product that is not full of synthetics or unwarranted, harmful chemicals and this is the first one that offers effective cleaning and tooth care, combined with decent mouthfeel and flavour.
Whilst it might seem a bit expensive, it really isn't. The jar is lasting alot longer than I imagined and still loads left. I wasn't skimping on the amount for each use either. Great taste. Fresh and zingy.

It was best decision to buy truthpaste

I'm pleased with it. My denist said my hygiene was as good as it could be and I am holding gum disease stable ... but my dentist freaked out when I told him I was using this product and it had no fluoride in it. I couldn't remember the name of the Hydroxyapatite but I'm started to worry if I'm combating my gum disease and leaving myself open to tooth decay instead?
Could I have some reassurance please?

Best toothpaste

Have been looking around for alternative dental care products and this is the best so far. Fantastic toothpaste, leaving teeth feeling fabulously clean. Floss is definitely best I have tried so far as it does not break so readily as others but mostly it doesn't break at all. Mouthwash is wonderfully refreshing.

All good. Arrives promptly and does the job