
How much single use plastic is lurking in your bathroom?
It can be argued that the health and beauty industry is up in the top 5 when it comes to plastic pollution. From packaging to single use plastic products, it creates over 120 billion units of plastic packaging each year.
When you consider that most of the plastic waste generated by the beauty industry takes between 500-800 years to break down, it becomes obvious that current manufacturing and purchasing practices simply aren’t sustainable.
It is estimated that only about 95% of that plastic packaging is disposed of after one use. More worryingly only 14% of it is recycled with the majority of it ending up in landfill or incinerators.
Reduce, refill, reuse
We are only now beginning to understand the extent of the issue that this is causing globally. Microplastics are being found in the water, air and now in our lungs and bloodstream.
It’s a good time to look at your bathroom and see what small swaps you can make to help reduce plastic pollution in your beauty routine.
Tackling single use plastic in dental care
It’s scary to think that your first ever tube of toothpaste is likely still sitting in a landfill somewhere, not even close to degrading. Whilst conventional toothpaste manufacturers are reluctant to ditch the single use plastic tubes, there are a growing number of plastic-free options available. Truthpaste uses glass as it’s the most sustainable way to package our products but we are always looking for new ways to improve and reduce our carbon footprint. It’s often harder to find sustainable oral care products for children, which, unfortunately, still seem to come predominantly in plastic.
Single use plastic in period products
Tampons and sanitary towels are some of the worst offenders when it comes to landfill and single use plastics. If not made from natural materials, towels can take up to 800 years to decompose and applicators around 500 years. Luckily, there has been a recent surge in plastic free alternatives including period pants, reusable towels and cups. Not only are these more comfortable to use, but they are also much more sustainable in the long term.
Are plastic cotton buds banned?
If you want a very small swap with a huge impact then this is a great place to start. Cotton itself takes around a year to decompose while plastic stems are more problematic. Their size means that they often end up in rivers or oceans adding to microplastic issues affecting marine life. Whilst these have effectively been banned for sale in the UK to end-users, they can still be sold to businesses.
Bamboo and even paper cotton buds are now starting to replace the plastic stems. It’s important to remember that these still can’t be recycled, but they are more sustainable and will cause less damage to the environment.
Are face wipes biodegradable?
Face wipes block drainage systems, and sewers and pollutes rivers and waterways. Not only that, they aren’t actually very good for your skin! The majority contain synthetic fibres and plastic so they are not biodegradable. There are biodegradable alternatives, although make sure that they do not require special composting like some bioplastics. More sustainable is to get a reusable, organic cloth which is available from most zero-waste or refill stores. Most of the available options only need a little water to work and are easy to clean.
Make your haircare zero waste
It’s unfortunate that most big brand beauty comes in a plastic bottle. For decades we have been sold the idea that beauty needs to be shiny and glossy and should come in shiny glossy bottles and tubes. It’s encouraging to see that more and more options are available for everyday self-care from refill stores and independent retailers. Shampoo and conditioner bars are a great alternative to plastic bottles and last much longer. Skincare like moisturiser and toner can be bought in glass packaging or you can refill old jars or bottles from a zero-waste store. Most zero-waste products don't contain some of the harmful chemicals that conventional, mass-produced products use either, so it’s better for you and better for the environment.
The health and beauty industry has a long-time association with excess and decadence. Indulgence and self-care don’t need to be wrapped in layers of plastic to be enjoyed. Both consumers and manufacturers need to make changes if we hope to reduce the damage being caused by plastic to our ecosystem.
Give your beauty routine an eco upgrade!
Giving your bathroom a clear-out is always a good idea from time to time. It’s a great time to look at any small swaps you can make to give you a more sustainable self-care routine. It’s exciting trying out new products and experimenting with eco alternatives.
Resources
Ritchie, H. (2018) FAQ's on plastics. Our World in Data
London Recycles (n.d) 10 easy ways to reduce your waste
Prabhakar, M. (2020), Plastic free beauty: The new normal?. Beat the microbead
Benson, S. (2019) How to swap out your single use beauty products and save the planet. Dazed Digital
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Let customers speak for us
from 1886 reviewsLovely little cup for mouthwash. Looks very chic, great size.

I've been using this every day for the past few days and can honestly say the difference in my teeth is amazing. Sensitivity has gone and my whole mouth looks and feels so much fresher and cleaner. I will continue to use and can't recommend highly enough.

I think I like this flavour the best, great taste and definitely helping to keep my teeth and gums healthier

Leaves your mouth and teeth clean and refreshed.

Fast delivery, good product. Actually better than I initially expected. Thank you

This toothpaste leaves my mouth feeling so fresh and my teeth so clean, love it!!!! And best of all no plastic waste.

Love the taste of all of the products. I always have a lovely clean, fresh mouth after brushing, plus there's no nasties in there to annoy your mouth - my gums have never been in such good condition

Really love this toothpaste, although should be a spatula in every box. Can get a bit sloppy just dipping in toothbrush. Also absolutely LOVE the repair mask. Have really felt a difference in my teeth very quickly.

I used the Enamel repair for two weeks and by week 2 when I flossed my gums didn’t bleed, I’m so happy thank you

I have been using this toothpaste for some time now and I am very pleased with the results. A tiny amount cleans, removes plaque and freshens your mouth. The jar lasts ages so is good value for money. I would recommend Truthpaste.

I have used this for 5 days & my teeth feel smoother & less sensitive already - I love it ❤

I admitted to my dentist what toothpaste I’m using this morning and she FREAKED out because of the no fluoride. I said to her, I’ve been using it for about 18 months, look at my notes and tell me what you see - I’d been in with the hygienist before and she went “oh - you got a gold star” and “you had 30% bleeding before and now none” So she then said you’ll be getting minor decay that we can’t see, lets do xrays to check - she said if there’s nothing on the xrays you win. Xrays perfect. Truthpaste wins.

I've been using this for almost 3 weeks and it is working well. My teeth are nowhere near as sensitive and they feel so smooth. I think it needs a bit longer for the whiteness to take effect but I am definitely going to keep using this. Thank you.

Amazing product! Cant live without it! Highly recommend!

Natural ingredients, recyclable or upcyclable containers, generous content - delivered almost before I ordered - it was so quick
I won’t be buying my toothpaste from anyone else.

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