Environmentally-Friendly Fluoride-Free Toothpaste
Finding oral care that seamlessly aligns with your eco-friendly lifestyle can often prove challenging. At Truthpaste, we firmly believe that it is possible to safeguard your dental health and our environment at the same time.
Our fluoride-free formulas are meticulously crafted through mindful sourcing, the utilisation of recyclable materials and the integration of biodegradable ingredients. Enjoy the remarkable transformation that comes with natural and botanical oral care that is kind to the planet.
Our Commitment to Sustainability
In an age where terms like ethical, eco-friendly, or sustainable are frequently tossed around as buzzwords, it’s vital to recognise the meaning of each. At Truthpaste, we believe in transparency and honesty when it comes to our stance on sustainability. Our mission is a constant evolution, with a commitment to continuous improvement.
Our products are entirely plastic-free, including bioplastics. We’re committed to continuous improvement through renewable energy, forest conservation, biodegradable materials, and more. We partner with organic farms and source our ingredients ethically to stay cruelty-free and vegan in our practices.
Embracing Eco-Conscious Packaging
Conscious of the environmental impact of packaging, we’ve chosen glass and aluminium as our primary packing materials. Our dedication to reducing our carbon footprint also inspired our jar return scheme, effectively trimming our carbon footprint by 60%.
We recognise that packaging is an integral part of the sustainability conversation. Through continuous innovation and a resolute commitment to the environment, we are actively contributing to a future where sustainability is seamlessly woven into every aspect of our products.
Return your jar back to us or refill in your local refill store.
Our Return & Refill Scheme
With our return & refill programme, you can reduce waste and reduce carbon emissions by 60% while also earning awards.
How our circular reuse programme works:
- Collect 3 or more empty Truthpaste jars. (More jars, less environmental impact!)
- Remove labels and wash thoroughly in soapy hot water.
- Package carefully and ship the container to us with your info - we’ll reimburse shipping costs if we receive a minimum of 3 jars.
- We will recycle and refill returned jars, cutting emissions up to 60%.
- Receive 50 reward points (worth £0.50) per reused jar that can be used on future orders.
By returning your empty jars, you close the sustainability loop, saving waste from ending up in landfills or oceans.
Refill SchemeCaring for Your Smile With Sustainable Botanicals
In addition to our packaging, we’re committed to using organic, sustainably-sourced ingredients. Our botanical blends promote whole-mouth health using herbs backed by ancient wisdom and modern science.
Each ingredient we use in our formulas is rigorously tested and approved. Our dedication to evidence-based formulations is paramount. We validate the benefits of each ingredient, ensuring that our formulas stand not just on tradition but also on contemporary research.
This research also helps us determine ingredients that don’t make the cut. Just as we carefully select the ingredients that go into our products, we exercise the same diligence in eliminating what doesn’t. This way, we can make sure that all of our products align with our values and provide the best results.
Prioritise Organic Agro Ingredients
One of our non-negotiable pledges is our unwavering dedication to prioritising organic ingredients. We pledge to support agriculture that nurtures biodiversity, safeguards soil health, and preserves the sanctity of our rivers and oceans. We champion small, independent farmers and farming cooperatives, believing in a harmonious relationship between us and the environment.
At Truthpaste, the pursuit of sustainability is extremely important. We believe that environmental responsibility shouldn’t compromise the effectiveness of our products, therefore we are committed to improving oral health as much as we are committed to finding sustainable business practices.
Choose Oral Care That Aligns With Your Values
With a commitment to sustainable ingredients, eco-friendly packaging, and ethical practices, we offer more than just toothpaste, we offer a pledge to a healthier smile and planet. Elevate your oral care routine by embracing a toothpaste that respects your well-being and the environment.
Browse our full range of fluoride-free toothpaste bursting with a range of flavours from Wintergreen & Spearmint to Orange & Fennel. If you’re unsure which product is right for you, take our quiz and find out!
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