Ethically Sourced Fluoride-Free Toothpaste
Our fluoride-free toothpaste isn’t just about routine brushing, it’s a conscious decision aimed to combine effective oral care with environmental ethics. At Truthpaste, we understand that oral care isn’t just about teeth, it’s about choices that mirror your principles. That’s why we’ve taken care in formulating a toothpaste that isn’t just effective, but also aligns with your values.
Crafted with potent botanicals like aloe vera, myrrh, coconut oil and more, our fluoride-free toothpaste is a testament to our commitment to your well-being and our planet. Discover how our fluoride-free toothpaste embraces both health and ethics, offering you an oral care routine that resonates with your holistic well-being.
Our Vegan and Cruelty-Free Promise
At Truthpaste, our commitment to ethical values runs deep. We proudly stand for compassion by always remaining vegan and cruelty-free. This means we uphold a firm stance against using any animal-derived ingredients in our products. Our dedication to staying vegan and cruelty-free extends to adamantly rejecting any form of animal testing.
We believe that every choice matters, and by consciously refusing to participate in any practices that cause harm to animals, we remain entirely vegan and cruelty-free.
What Sustainability Means to Us
Sustainability is a commitment that shapes every aspect of our products. We’ve chosen to take a stand against all plastics, including bioplastics, across all of our products. At Truthpaste, we are on a journey to strive for ethical, eco-friendly and sustainable products.
Our journey towards sustainability is etched with purpose, driven by the desire to create a positive impact. We’re striving to ensure that nothing we create contributes to the pollution of our planet.
Our commitment to sustainability is vividly reflected in our glass jars, a conscious packaging choice that goes beyond aesthetics. Our glass jars are refillable, recyclable and repurposable, encouraging you to reduce waste and promote sustainable practices.
Sustainability StatementOur Free-From Policy
Every product we create at Truthpaste is a result of meticulous care and a commitment to excellence. We strive to maintain a clear free-from policy, ensuring that we are mindful of every ingredient that we include in our formulas.
From start to finish, we ensure that sustainability is woven into the fabric of our supply chains. We make sure that our practices stand strong against unsustainable sourcing or practices that risk human rights violations.
Our “free-from policy” is our mark of unwavering dedication to your well-being and the planet, with our ingredients going through a rigorous procurement and selection process, ensuring they align with values that matter to us and to you.
Read Free-From Policy
No Nasty Ingredients
From palm oil to SLS and sulphates, PEGs to triclosan, and titanium dioxide (CI 77891) to petroleum-derived components – you won’t find anything unpleasant within our ingredients. Nanoparticles, GMOs, artificial sweeteners (saccharin), alcohol, parabens, phthalates, endocrine-disrupting chemicals (EDCs), phenoxyethanol, and artificial flavours are also firmly excluded.
With Truthpaste, you can be sure that you’re not putting yourself at risk from any harmful chemicals. We only use eco-friendly, natural, botanicals to improve your oral health and protect the planet.
Return and Refill with a Purpose
Get involved in sustainable practices with our Return & Refill scheme and take a step towards conscious living.
- Step 1: Gather Your Jars
The more, the merrier! Collect a minimum of 3 Truthpaste jars.
- Step 2: Prep Your Jars
Give your jars a thorough clean, removing any labels on the glass. A soak in hot soapy water should do the trick.
- Step 3: Package and Return
Handle your jars with care to make sure there are no breakages. We can only refill clean, undamaged jars. Don’t forget to include your name, email address and postcode in the package so that we can ensure your Refill Rewards find their way to you.
For shipping, we recommend using Royal Mail. You can arrange a collection or print labels. Alternatively, take your refills to your local Post Office and ship your returns to us.
We will reimburse £2.85 for shipping if:
- We receive a minimum of 3 jars
- Jars are undamaged and clean
- All of your details are inside the package
Any reimbursement will be credited to your Rears account once we receive your jars.
- Step 4: Reap Your Refill Rewards
Once your returns reach us, we can inspect and sterilise the jars and give you the reward points that can help you save money on your next order or earn freebies.
By returning your jars, you can reduce your carbon footprint and help us reduce our emissions by up to 60% compared to a new jar.
Join Rewards Programme
Protect Ethics With Our Fluoride-Free Toothpaste
Our fluoride-free toothpaste is carefully crafted with the power of nature. Experience the harmony of ethical ingredients, sustainable packaging and a brand that values your health and the planet.
Elevate your oral care routine with our sustainable fluoride-free toothpaste today. View our full range of fluoride-free toothpaste or check out our quiz to discover the best match for you.
Let customers speak for us
Best yet
Is amazingly fantastic and looks like it will last for ages!!!
I absolutely love this toothpaste.
Love the different style from the old tubes!
More importantly, it's stopped my gums bleeding, it's refreshing and tastes good. Full stars from me. 🙏🏼
Amazing tooth paste!! My gums have been better after only a week and the taste is also great. I would say that you have to get use to the new texture but it’s not unpleasant so it doesn’t take long to adjust. A great product. So thankful I found it.
I really like the taste and the cooling effect the truthpaste has no more burning pain on brushing.
The Fennel Truthpaste leaves a lovely Aftertaste.
Clean, fresh and healthy product that helps improve my oral health.
Excellent mouth wash. Not only does it give a fresh breath, it really helps my sore gums.
No plastic floss in a nice little metal container
I tried a natural toothpaste and it was dry and awful then I seen truth paste on Instagram and liked the look of its creamy consistency. It hasn’t failed to impress me this will now be my go too natural truthpaste is lovely tastes great topology
Great toothpaste and mouthwash.
I’ve tried them all now . Mouth feels healthier than ever
I made a mistake with my order, but the company corrected it and sent me a tester paste. ⭐
Leaves your mouth feeling fresh and it tastes better than mint toothpaste.