From Toothache to Triumph!
A tale of toothache, pain relief and the very first Truthpaste
It feels like a lifetime ago, but it wasn’t that long in reality. I was living in Brighton, working as teacher and part-time musician with no inclination to become a small business owner.
Then, one day…disaster! I had a toothache. Having had a long standing fear of the dentist, this was catastrophic. Unfortunately, the pain was relentless, so I had to be brave, face my fear and book an emergency appointment.
A pain beyond pain
It was a good job that I did as it turned out I needed a temporary filling. I was given an anaesthetic to numb the pain, which was a huge relief. It turned out that the ‘relief’ was very short-lived.
The pain was back, even worse than before! It was a pain beyond pain!
I know that most people would have raided the cupboards for a decent painkiller at this point. It definitely crossed my mind, but I’ve have always preferred to try natural remedies in the first instance. It’s been something I’ve always taken an interest in. I began to look up home dentistry and pain relief. I quickly found that I already had some of the ingredients for soothing a toothache in my kitchen cupboard.
A magical cure. Sort of.
The ingredients gathered, I began to mix them up. If anyone has any romantic notions about delicately blending essential oils and grinding wholesome ingredients in a pestle and mortar, then this couldn't be further from the reality. The reality is I was a pain-riddled woman desperately mashing up clove oil, coconut oil, neem and tea tree with some bicarbonate of soda.
The result was a rather gunky looking green concoction which did, in fairness relieve my toothache. The only trouble was it tasted bitter and…honestly? It was absolutely revolting.
Happily ever after
Disgusting or not, it did the trick. My toothache was gone so that really should have been the end of it.
I kept thinking about how I had neglected my oral care, about how important it was to an overall self-care routine. I had also been impressed with the way that the botanical ingredients that I had to hand had helped soothe my gums and made my teeth feel healthier.
The thing was, if I was going to carry on using my magical elixir then something had to be done about the taste.
This meant more research. Then more research. And more…you get the idea. I spent almost all of my spare time looking up peer-reviewed studies about botanicals and how they benefit oral health.
I tweaked the formula again and again. It really became an obsession. I was giving it to family and friends to try and soon, they were asking for more, then their friends were asking for it. Before I knew it, I had a tiny factory set up in my kitchen.
My whole mouth felt great. My dentist was delighted with the improvement to my oral health. My friends were happy with their new botanical toothpaste.
A new passion for oral care
What had started out as desperation had become and obsession. Now it was a passion. This was what I wanted to do! It was a revelation!
This was just the very beginning for me and Truthpaste. The journey had begun!
Over the years I've been fascinated to speak with such a vast range of people from all walks of life. From dental practitioners to nutritionists, small business owners just starting our, like myself to established brand owners.
There's so much more to learn and way in which I can continue to improve. As strange as it might sound, I am so glad I had that toothache!
Marisa x
Truthpaste Founder
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Let customers speak for us
from 2030 reviewsI purchased a bundle of truthpaste, mouthwash and dental floss.. I love how clean and fresh my mouth feel.. Definitely will continue buying. The dental floss works so much better than usual floss, no slipping or sore gums just does a really deep clean… Love these products..
To be here, you must have withdrawn from the idea, or at least been convinced, that fluoridated toothpaste bears a greater risk than reward to your overall health. Truthpaste is the best alternative option you can decide upon. All the rivals have a base oil which leaks from the jar and leaves a hard, crumbly, dry substance which has to be manually and continually remixed with water to be in any way shape of form useable. Truthpaste remains steadfast in its consistency throughout use and requires little intervention, in comparison to others. Also, continual use of other brands in this category of hydroxyapatite toothpastes leads to a build-up of a grey, gritty unwashable substance which ultimately leads to your electric toothbrush becoming clogged, Truthpaste is easily washed from all toothbrush types, making toothbrush maintenance a breeze. The short of it is just buy this brand of alternative hydroxyapatite toothpastes and you'll be satisfied.
Ps. Please make a kids version!
Enjoying using it and feeling the benefits. Will never go back to other brands
Have used both the truthpastes and love both of them, I now have my daughter partner and granddaughter using it, have searched and tried many non fluoride toothpastes before, this is the one I will be it using going forward for sure, thanks for making it I say!
Takes a little getting used to… but mouth feels clean and fresh. I’m happy using an ethical product that comes in packaging which can be recycled. Good stuff!
Thanks for a swift and pleasant transaction.
This is my second jar & I'm really enjoying using this toothpaste.
The occasional sensitivity I used to suffer from is totally gone.
Both my dentist and hygienist have commented on the difference they've noticed - that's a defite ringing endorsement for me.
This is the best stuff around! I love that it’s ethical, and works so well. If you try it you’ll not be disappointed
Really noticed a difference in teeth and gum health since using hydroxyapatite toothpaste no more sensitive teeth or bleeding gums even dentist said my teeth look good and I have had alot of problems with my teeth will not use anything else now
I have used the entire range on offer and find the products really good. My sensitive teeth has reduced a lot but occasionally get bouts. I then use the fluoride mouthwash for a few days which helps.
Love the toothpaste has helped my bleeding gums, dont like having to keep cleaning my sink when i spit out the toothpaste, does not wash away very well.
Fabulous all round. Great, clean ingredients, full transparency on product contents and quantity. Great packaging, feels like a proper clean every time. Also using the enamel repair powder, so i feel i am doing my best for my teeth.
This is a great product, tastes and smells great, coats and cleans the teeth a lot better than regular toothpaste and so glad I made the switch
I love these little tins of Truthpaste. They're ideal for travel and recyclable. No more plastic tubes!
Leaves your mouth feeling very fresh great mint taste & only need a small amount 😁
Comments
Una Longson
Hi
Fab story – I use herbs a lot myself and currently am trying your mask to leave on at night and during the day for a while till I need more rooibos. I have seen that the strength has to be above 10%, so waited till you bought out the mask but have just ordered some more as almost finished my 1st jar. My dentist noticed an improvement from the previous 6 months, I had brushed too hard with a manual so gently use my electric brush now, no scrubbing, just holding and then moving along. So, it is working. I also use a comfrey toothpaste to strengthen the jaw bones as I am 60, so need to look after those. I look forward to the sample pot of your toothpaste to try. Thank you for bringing this out as previously, even getting HPA brought over from Canada, it wasn’t over 10%.
November 24, 2025
Wendy Cole
Wow glad you popped up on Instagram , my teeth normally ok just had this tender gum that why I wanted to try your products I chose the bundle on offer next day delivery excellent friendly packaging what more to love 💕 wow absolutely love the clean super fresh botanical taste of the toothpaste not at all like clay or chalk lovely and smooth , the bamboo floss is brilliant can actually floss all round without slipping like other floss , the probiotic mouthwash is a super clean fresh taste last most the day hopefully will help the healing of the gum .And Brighton such a cool town to base your products .
April 09, 2024
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