From Toothache to Triumph!
A tale of toothache, pain relief and the very first Truthpaste
It feels like a lifetime ago, but it wasn’t that long in reality. I was living in Brighton, working as teacher and part-time musician with no inclination to become a small business owner.
Then, one day…disaster! I had a toothache. Having had a long standing fear of the dentist, this was catastrophic. Unfortunately, the pain was relentless, so I had to be brave, face my fear and book an emergency appointment.
A pain beyond pain
It was a good job that I did as it turned out I needed a temporary filling. I was given an anaesthetic to numb the pain, which was a huge relief. It turned out that the ‘relief’ was very short-lived.
The pain was back, even worse than before! It was a pain beyond pain!
I know that most people would have raided the cupboards for a decent painkiller at this point. It definitely crossed my mind, but I’ve have always preferred to try natural remedies in the first instance. It’s been something I’ve always taken an interest in. I began to look up home dentistry and pain relief. I quickly found that I already had some of the ingredients for soothing a toothache in my kitchen cupboard.
A magical cure. Sort of.
The ingredients gathered, I began to mix them up. If anyone has any romantic notions about delicately blending essential oils and grinding wholesome ingredients in a pestle and mortar, then this couldn't be further from the reality. The reality is I was a pain-riddled woman desperately mashing up clove oil, coconut oil, neem and tea tree with some bicarbonate of soda.
The result was a rather gunky looking green concoction which did, in fairness relieve my toothache. The only trouble was it tasted bitter and…honestly? It was absolutely revolting.
Happily ever after
Disgusting or not, it did the trick. My toothache was gone so that really should have been the end of it.
I kept thinking about how I had neglected my oral care, about how important it was to an overall self-care routine. I had also been impressed with the way that the botanical ingredients that I had to hand had helped soothe my gums and made my teeth feel healthier.
The thing was, if I was going to carry on using my magical elixir then something had to be done about the taste.
This meant more research. Then more research. And more…you get the idea. I spent almost all of my spare time looking up peer-reviewed studies about botanicals and how they benefit oral health.
I tweaked the formula again and again. It really became an obsession. I was giving it to family and friends to try and soon, they were asking for more, then their friends were asking for it. Before I knew it, I had a tiny factory set up in my kitchen.
My whole mouth felt great. My dentist was delighted with the improvement to my oral health. My friends were happy with their new botanical toothpaste.
A new passion for oral care
What had started out as desperation had become and obsession. Now it was a passion. This was what I wanted to do! It was a revelation!
This was just the very beginning for me and Truthpaste. The journey had begun!
Over the years I've been fascinated to speak with such a vast range of people from all walks of life. From dental practitioners to nutritionists, small business owners just starting our, like myself to established brand owners.
There's so much more to learn and way in which I can continue to improve. As strange as it might sound, I am so glad I had that toothache!
Marisa x
Truthpaste Founder
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Let customers speak for us
from 2063 reviewsStrong taste but I feel it’s really doing the job. Thanks x
I was so happy when I came across this brand that are plastic free, non toxic and do a hydroxyapetite toothpaste!! Out of the Truthpaste flavours, this one and the fennel are my fave. They clean my teeth brilliantly. Yes they’re more expensive than your average toothpaste but the credentials of this brand are worth it. Hopefully will see them stocked on shelves in shops in the near future!!
Great product so far, its only been a few days so time will tell.
Truth paste is my got to brand now.
Does everything I need it to. I feel my teeth and gums are getting what they need. Worth it!
It's wonderful and awesome. Cleans really well and keeps your mouth clean for longer hours than regular paste. It's wondersome!
Received a sample pot with my last order. Same great attributes as it's peppermint cousin but the citrus flavour made it really different. It seemed really odd for a toothpaste not to have a peppermint flavour but odd doesn't mean bad. The citrus flavour seemed more gentle, even indulgent. Begs the question - should it have a matching citrus flavour mouthwash???
Very happy to see the launch of this flavour both of us thought it was a really nice
I will definitely be ordering this product together with the citrus & fennel charcoal flavour both all really nice
I really like the minty hydroxyapatite version, but this one is preferred by my children and also its just nice for a flavour change. Ongoing I think I will buy both.
I tried this as a sample and really liked the taste, will definitely order in a jar, plus it is helping my sensitive teeth and improving my overall health of teeth
So, like other posters, a small sample of the citrus truthpaste was included in my main order.
Loved the no foam, as I believe foam equals chemicals.
I wasn’t expecting to enjoy the taste, but I did, so the prospect of a normal sized version is welcome.
I have used non fluoride tooth care for some years, I purchased mine at reasonable cost at Asian stores.
However this was my very first experience of hydroxyapatite toothpaste.
Right from the initial tooth cleaning ritual, I could feel the difference.
I actually felt like I had that clean result after a hygienist session.
I actually wanted to smile, instead of bringing my hand to my lips when chuckling 🤭 👎/😁👍
I am aware that this trurhpaste isn’t cheap to buy,
BUT….
not much product is needed compared to conventional toothpastes.
I also thought it was more hygienic to NOT put the toothbrush head into the tin of paste, instead choosing to use a very small spatula to take half a pea sized amount (it’s quite a thick texture) to place it with directly onto my teeth, or onto the toothbrush.
Then before turning my electric toothbrush on, I spread the paste across all surfaces of my teeth, then I turn the brush on to proceed brushing each section, in turn.
That way, I feel all of my teeth get an equal distribution of the paste.
I think I kinda treat the truthpaste as a precious recipe to be treated with respect, hope that doesn’t sound daft 🤪
I am an older adult, and I use my teeth cleaning time to simultaneously perform my squats, and I count my squats on each section of teeth cleaning, so my legs get toned and strong at the same time.
So I exit the bathroom with squeaky clean teeth, fresh mouth, and stringer legs each time.
I hope my review is useful, as I although I do leave reviews/feedback, it’s not usually as detailed and enthusiastic as this one.
THANK YOU Truthpaste for providing a thick tasty zingy paste that I enjoy and can see and feel the difference with.
I got a free sample of the orange Truthpaste with a larger order recently. I like it, nice change from mint. I slightly prefer the charcoal, orange and fennel but I don't think it has the hydroxyapatite - you'd need to check that (sorry!) The little tins are great for travel too.
One word it is the truth I’ve tried other proclaimed organic fluoride free toothpaste a this one beats them hands down. It has eased recurring symptoms and issues I had with my mouth. Thank you so much x
Too early to mention about its benefits to my teeth. But, I really like it. Easy to use, great taste and my teeth feel very clean afterwards.
Ultra FA-N-T-A-S-T-I-C. A wonderful fresh feeling and taste in the mouth. Teeth
look gleaming after use. Thank you Truthpaste.
Comments
Una Longson
Hi
Fab story – I use herbs a lot myself and currently am trying your mask to leave on at night and during the day for a while till I need more rooibos. I have seen that the strength has to be above 10%, so waited till you bought out the mask but have just ordered some more as almost finished my 1st jar. My dentist noticed an improvement from the previous 6 months, I had brushed too hard with a manual so gently use my electric brush now, no scrubbing, just holding and then moving along. So, it is working. I also use a comfrey toothpaste to strengthen the jaw bones as I am 60, so need to look after those. I look forward to the sample pot of your toothpaste to try. Thank you for bringing this out as previously, even getting HPA brought over from Canada, it wasn’t over 10%.
November 24, 2025
Wendy Cole
Wow glad you popped up on Instagram , my teeth normally ok just had this tender gum that why I wanted to try your products I chose the bundle on offer next day delivery excellent friendly packaging what more to love 💕 wow absolutely love the clean super fresh botanical taste of the toothpaste not at all like clay or chalk lovely and smooth , the bamboo floss is brilliant can actually floss all round without slipping like other floss , the probiotic mouthwash is a super clean fresh taste last most the day hopefully will help the healing of the gum .And Brighton such a cool town to base your products .
April 09, 2024
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