With the devastating  effects right on our doorstep, we see the clear need for social change. We need to take responsibility urgently, as individuals and as a business to be proactive about making that change a reality. 

The benefits of leading the way to a more sustainable and eco conscious business extend the world over, whilst bringing us together on a local level, as a community.

The alarming lack of transparency around recycling practices means that well-meaning households are inadvertently guilty of contamination. WRAP (Waste and Resources Action Programme) report that in the last year, around 525,000 tonnes of recycling was rejected due to contamination.

What is the cost to the environment and the councils, and what can we all do to reduce recycling contamination?

Choosing plastic-free products are a great way of reducing your waste. Its also good to choose to buy bulk when possible (part of the reason we discontinued our smaller jars).

We look at the benefits of glass, and the advantages of recycling it.

Our roots are planted firmly in providing quality oral health care and we are very proud of our 100% natural alternative to conventional toothpaste. So any changes to our winning formula had to be in line with our mission statement. 

Through designing unique botanical blends with the use of ancient wisdom and modern innovations, we harness the antibacterial and anti inflammatory properties that nature has to offer.

It’s been a wild card as flavours go, but truthpaste Original: Fennel has always enjoyed a strong and committed fanbase. It’s been popular with customers since it was first launched in 2017, we look at the benefits of Fennel in toothpaste.

It’s probably the most well known natural remedy for toothache. What makes clove so effective for fighting pain and was it really worth its weight in gold?

Although our ancestors were unlikely to have used words like ‘antioxidants’ and ‘provitamins’, the health benefits of Clove oil were well known to them and used medicinally as far back as the third century.

We plant trees to restore ecosystems and livelihoods whilst increasing protection against the extremes of climate change in multiple regions of the tropical forest belt. We do this in ways that recreate and restore natural forest ecosystems using indigenous species, fostering local knowledge and skills, and promoting women's participation. We strive to do it intelligently, appropriately, respectfully and successfully. 

The medicinal benefits of cinnamon are very well documented. It’s been used to help lower cholesterol levels and lower blood sugar. There is even studies that show cinnamon may be helpful in fighting neurodegenerative illness such as Parkinsons or Altzheimers . However, it’s strong antibacterial and anti inflammatory properties are what make it perfect for your teeth in the correct doses.

Activated charcoal is everywhere. It’s the current darling of the health and beauty market. Activated Charcoal has enjoyed a rise in popularity over recent years. Now we have our own activated charcoal range of natural toothpaste. Find out the truth behind using this ingredient. 

Pronounced “zy-lee-tol” this natural product is anything but bad. In fact it’s probably one of nature's super heroes. Xylitol has undergone extensive research which highlights it’s benefits in oral hygiene.

The soothing succulent and natures wonder plant: aloe vera benefits 

How well do you #KnowYourNaturals? We thought we would dedicate this blog to the aloe vera benefits because this super succulent is magical!

The latin name: Aloe Barbadensis

Where to find it:

You can find Aloe Vera growing wild in most tropical climates, although it is believed to have originated in the Arabian Peninsula. We have spent a long time diligently looking for the most ethical and quality Aloe Vera. This comes all the way from Spain to go into your truthpaste!

The earliest recorded use of Aloe Vera comes from a 16th century BC Egyptian medical record called the Ebers Papyrus. Known as ‘The Plant of Immortality’ it has been used throughout the centuries in China, Japan, India, Greece, Egypt, Mexico, and Japan.

Aloe Vera Uses

What isn’t it used for? From a pleasant way to decorate your home to banishing dandruff, Aloe Vera is used widely for so many things. Described as ‘The Wonder Plant’, Aloe Vera is used in food, drink, cosmetics and holistic remedies. 

Aloe Vera Benefits

Aloe Vera was an obvious choice for the truthpaste formula. With six different antiseptic properties it’s been shown to fight the causes of gingivitis or periodontitis, reduce inflammation of the gums and soothe sensitive teeth. 

How to use Aloe Vera

If you don’t live in a warm climate where types of Aloe Vera can be found in reasonable abundance, you may not necessarily have discovered this plant yet. Don, 35, a film maker from South London says; “I first discovered in El Salvador after a day of filming. I had sun cream on - but not on my legs. We were riding around in the back of an open back pickup and my legs got so burnt so badly, that by evening I was vomiting and nauseated. A member of the community centre who was looking after us cut a huge leaf off an Aloe Vera growing outside, slit it down the middle and opened it out and laid a leaf on each of my legs. In the morning the burn was gone, and I’ve never had a tan like it. The leaves were so thick, not like ones you get here in garden centres they were literally the size of my leg. I’ve deeply respected the plant ever since.” This wasn’t the only time that Aloe Vera came to Don’s rescue. “Years later, visiting Columbia, I suffered a fissure and used Aloe Vera to soothe the inflammation. I learnt how to prepare it by soaking in water to take it internally*. There’s a toxin that is bad for our stomach in it so it’s important to know how to do this properly.”  We want to stress that you should NEVER try to do this without professional advice and guidance. 

For others Like Caroline, 34, a data analyst from Worthing. Aloe Vera was a staple part of the household cupboard. “We use it for everything - we drink it, take supplements with aloe in, have aloe suncream, toothpaste, moisturiser and conditioner. I’ve even made up ’super shots’ with Aloe Vera to help prevent a hangover on a girls night out”

Katie, 41, from Harrogate, was recently introduced to the natural benefits of Aloe Vera when looking for a natural antibacterial hand gel. “There just wasn’t any available, and with 2 young children, I wanted to find an alternative. The Alo e Vera gel means that our hands don’t get dry as they did with some of the shop bought gel. It was after buying it, I learnt about the many other uses for it. I love it!” 

We love to hear new and innovative ways that our customers are using natural products around the home, or in their day-to-day lives (whatever that might entail in the current climate!). We’d love to hear from you. Have you got a top tip for using Aloe Vera? Let us know! We will be posting the best ones, so do include a photo for us!

Aloe Vera, like any natural remedy, needs to be treated with care and respect. Whilst its benefits are arguably varied and versatile, it's important that it is used correctly.

So before you rush to order a 12 foot plant from the internet, remember that you shouldn’t use Aloe Vera internally if you are under 7, pregnant or breastfeeding. Aloe Vera can have a laxative effect so you need to consult your doctor or pharmacist before ingesting.  
  
Sources: 
Ajmera N, Chatterjee A, Goyal V. Aloe vera: It's effect on gingivitis. J Indian Soc Periodontol. 2013;17:435–8.

Davis RH, Donato JJ, Hartman GM, Haas RC. Anti-inflammatory and wound healing activity of a growth substance in Aloe vera. J Am Podiatr Med Assoc. 1994;84:77–81.